Trafilea · 2 months ago
Growth Product Manager, Loyalty
United States
Full-time
Remote
Mid, Senior Level
4+ years expTrafilea is a Consumer Tech Platform focused on transformative brand growth through an AI Growth Engine. The Growth Product Manager for Loyalty will lead the loyalty department, drive growth in subscription models, and enhance customer retention through innovative strategies and cross-functional collaboration.
Digital MarketingE-Commerce
Responsibilities
Lead and innovate the Loyalty Department at Trafilea, driving substantial growth in our subscription models—Shapermint CLUB, ShaperBox, Autoship, and the upcoming ones
Harness a deep understanding of product, marketing, UX/UI, and finance to develop strategies that enhance customer retention and maximize subscription revenue
Collaborate effectively with cross-functional teams to create compelling, value-driven subscription offerings that align with our branding and customer expectations
Champion a culture of data-driven experimentation and strategic foresight within the Loyalty team, employing advanced analytics to reduce churn and achieve a 20% subscription share of total orders
As a visionary leader, foster a dynamic team environment that thrives on innovation and is adaptable to the evolving e-commerce landscape, aiming to deliver a quarterly revenue of around $8M
Lead and inspire the loyalty and subscription team (Shapermint CLUB, ShaperBox, Autoship), setting vision and strategy for retention and growth
Define strategic roadmaps that integrate marketing, product, and customer experience to maximize customer lifetime value
Drive cross-functional collaboration with marketing, finance, product, and customer service, aligning stakeholders on loyalty initiatives
Develop and refine subscription products, ensuring usability, customer value, and competitive differentiation
Leverage customer data and insights to innovate, test, and validate new features or subscription models that reduce churn and boost satisfaction
Own KPIs and analytics, implementing robust metrics, reporting on subscription health, and making data-driven optimizations
Champion exceptional customer experiences, delivering personalized engagement strategies that build loyalty and retention
Streamline processes and systems, ensuring scalable, efficient, and tech-enabled subscription management
Build and grow a high-performance team, recruiting, training, and developing talent with clear career paths and growth opportunities
Prioritize and execute key initiatives, managing OKRs, budgets, and timelines while fostering a culture of innovation and accountability
Qualification
Required
Proven expertise in loyalty and subscription management with 4+ years in Product roles (ideally in e-commerce), building, optimizing, and scaling subscription programs
Customer retention strategist with experience designing and executing initiatives that reduce churn, increase engagement, and maximize customer lifetime value
Data-driven decision maker, highly skilled in analytics and interpretation, translating customer insights into actionable strategies and measurable results
Strong background in CRO, including A/B testing, user segmentation, and targeted campaigns to improve conversion and engagement metrics
Agile leader with experience guiding cross-functional teams, managing complex projects, and ensuring responsiveness in dynamic environments
Proficient in tools and technologies relevant to subscriptions and loyalty programs (CRM, marketing automation, customer data platforms)
Inspirational leader and team builder, fostering collaboration, mentoring talent, and driving continuous improvement across teams
Benefits
USD competitive salary
Paid time off
And more
Company
Trafilea
Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
S
Santiago Zabala
Co-founder and CEO
Lucas Vera
Co-Founder | Research & Strategic Insights
Recent News
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