Head of Digital Marketing jobs in United States
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Observe, Inc. · 20 hours ago

Head of Digital Marketing

positionSan Mateo, CA
timeFull-time
remoteHybrid
seniorityDirector/Executive
date10+ years exp

Observe, Inc. is redefining observability for the AI era with a platform that helps engineering teams understand system telemetry. They are seeking a Head of Digital Marketing to own and drive the strategy, execution, and performance of all digital channels, aiming for measurable pipeline impact.

AnalyticsArtificial Intelligence (AI)Business Information SystemsData IntegrationInformation TechnologySaaS

Responsibilities

Lead digital strategy and execution across paid search, paid social, display, retargeting, content syndication and web
Own the company website experience - optimize for conversion, engagement and performance while maintaining brand consistency
Scale integrated digital campaigns in partnership with Product Marketing and Events
Develop and manage the martech stack, including analytics, attribution and automation platforms
Establish performance frameworks and KPIs for all digital programs, tying activities directly to pipeline contribution and ROI
Partner closely with Sales and Revenue Operations to ensure high-quality lead flow and full-funnel visibility
Champion experimentation and innovation, leveraging AI, personalization and data-driven storytelling to engage technical audiences
Establish and lead the digital marketing function at Observe—own strategy, manage agencies and contractors, and hire as the team scales

Qualification

Digital marketing strategyMulti-channel digital strategyMarketing analyticsGoogle AdsSEOConversion optimizationData visualizationROI modelingCollaborative leadershipCreative sensibility

Required

10+ years of experience in digital marketing, with at least 3+ in a leadership role for a high-growth B2B SaaS or developer-focused company
Deep expertise in multi-channel digital strategy including performance media, SEO, web analytics and conversion optimization
Strong command of budgeting, marketing analytics, data visualization and ROI modeling
Hands-on experience with Google Ads, LinkedIn Ads, programmatic platforms, HubSpot or Marketo, GA4 and modern web stacks
Demonstrated success building scalable digital engines that deliver measurable revenue impact
A strong creative sensibility and an understanding of technical audiences, especially engineering audience
Collaborative leadership style, comfortable working cross-functionally with Product, Sales and Engineering

Benefits

Competitive compensation
Equity
Benefits
Hybrid work environment with flexibility and autonomy.

Company

Observe, Inc.

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Observe – the AI-powered observability company – is reinventing how businesses detect anomalies, troubleshoot applications, and resolve incidents to deliver exceptional customer experiences.
dateFounded in 2017
location
San Mateo, California, USA
people-size201-500 employees
web-link
https://www.observeinc.com

Funding

Current Stage
Growth Stage
Total Funding
$463M
Key Investors
Sutter Hill VenturesMadrona
2026-01-08Acquired
2025-07-30Series C· $156M
2024-03-27Series B· $145M

Leadership Team

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Keith Butler
President & CRO
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Company data provided by crunchbase