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Sega of America, Inc. · 1 month ago

Manager, Product Merchandising

Burbank, CA

Full-time

Hybrid

Senior Level

$95K/yr - $115K/yr

5+ years exp

Sega of America, Inc. is seeking a Manager for Product Merchandising to lead the merchandise strategy for their in-person events. This role involves planning, managing, and executing merchandise programs at various events to enhance brand awareness and drive sales.

PC GamesPublishingVideoVideo Games

H1B Sponsor Likely

Responsibilities

Be the assertive key driver of merchandise strategies for SEGA consumer events by being proactive about planning the merch strategy and securing alignment from internal stakeholders

Develop and implement effective merchandising plans based on market trends, consumer insights, and competitive and cost analysis

Collaborate with SEGA Japan as needed to coordinate line plans and promotional strategies

Own the key contributor role in events meetings when the topic of merchandise is discussed by sharing the strategy you are developing and executing

Lead the planning, execution, and evaluation of events and pop-up shops to enhance brand awareness and drive sales

Oversee all aspects of event execution, including logistics, vendor coordination, and promotional activities

Supervise product design, development, and promotional approvals, ensuring alignment with brand guidelines and market needs

Work closely with Sega Japan and internal teams to maintain product quality and consistency

Demonstrated experience managing the full product development lifecycle from concept through execution including cross-functional coordination, timeline management, and delivery of consumer-ready merchandise

Maintain a keen knowledge and understanding of merchandise trends at consumer events

Conduct ongoing research on market trends, consumer preferences, and competitive landscapes to inform decision-making

Analyze sales data and consumer feedback to identify areas for improvement in product strategies and marketing efforts

Lead post-mortem preparations after each SEGA event where merchandise is sold

Other Duties as Assigned

Qualification

Merchandising strategyEvent planningProduct developmentMarket analysisSales data analysisPricing strategiesInventory planningJapanese business cultureAnalytical mindsetProblem-solvingCommunicationTeam collaborationInitiative

Required

Minimum of 5 years of experience in merchandising, licensing, or a related field

Proven and successful background in merchandise planning for consumer events

Understanding of Japanese business culture and market dynamics

Ability to operate independently, taking initiative and providing updates to stakeholders

Experience in curating compelling product assortments that drive sales

Ability to set pricing strategies that balance competitiveness and profitability

Knowledge of cost structures and margin optimization

Understanding of SKU productivity and lifecycle management

Ability to develop and execute merchandise strategies aligned with brand goals

Strong forecasting skills to anticipate demand and plan inventory accordingly

Proficient in analyzing sales data, market trends, and consumer behavior

Skilled in identifying opportunities for growth and areas for improvement

Analytical mindset with strong problem-solving abilities

Bachelor's degree in Marketing, Business, or a related field

Preferred

Experience in the entertainment industry, particularly in the video game sector

Background in international licensing or merchandising

Knowledge of digital marketing and e-commerce

Master's degree is a plus

Company

Sega of America, Inc.

SEGA of America, Inc.

Founded in 1960

Irvine, California, USA

201-500 employees

http://www.sega.com

H1B Sponsorship

Sega of America, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2023 (3)

2022 (1)