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Workshop Digital · 2 months ago

Lead Paid Media Analyst

Richmond, VA

Full-time

Hybrid

Senior Level

$90K/yr - $105K/yr

Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to delivering measurable results for their clients. The Lead Paid Media Analyst is responsible for developing strategies to enhance paid media marketing performance while managing client relationships and providing training to team members.

AdvertisingDigital MarketingSEO

Comp. & Benefits

Responsibilities

Develop strategies and tactics that support client goals and drive strong paid media marketing performance

Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth

Troubleshoot minor to complicated client issues

Implement and test new capabilities to enable client growth

Train analysts on advanced topics

Manage creation and quality for client services deliverables during the sales process for upsells and new business

Support Team Leads in the training of new team members

Provide temporary launch support and contribute to new strategy development for priority clients

Consistently contribute thought leadership content to the Workshop Digital blog and the industry

Develop strong relationships with clients and senior stakeholders

Attend and participate in all meetings/calls with clients

Communicate independently and effectively with various audiences

Create and present insightful, meaningful, accurate reports and analysis independently

Execute the Workshop Digital client flag process and proactively identify resolutions

Go the extra mile for assigned clients within the scope of the SOW

Provide temporary launch support and contribute to new strategy development for priority clients

Proactively seek and gracefully accept feedback

Tactfully share feedback with colleagues

Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate

Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community

Share meaningful information that advances the team

Participate in the interview process

Lead special projects independently

Identify new opportunities for clients to meet their business goals

Independently identify opportunities for potential case studies and coordinate with marketing for case study development

Lead beta testing for new services and manage beta test for client set

Develop best practices and training for new services

Support of client development by assisting with RFPs, presentations, audits, and SOWs

Respond to requested changes in scope of services with oversight

Elevate client requests for SOW changes

Oversee training for new team members

Consistently identify opportunities to update and expand training content

QA training content

Consistently develop original technical training content

Consistently conduct team trainings including advanced topics to help develop team expertise

Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices

Consistently contribute thought leadership content to the Workshop Digital blog and the industry

Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels

Strategically build, manage, and optimize client paid digital marketing accounts

Perform keyword and audience research to optimize accounts and influence creative decisions

Actively manage and seek ways to improve account performance and diversify client budgets to maximize results

Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results

Keep abreast of the latest paid digital marketing trends and shifts as well as projections for the future

Create and prioritize strategies and supporting tactics that embody clients’ business goals

Take ownership and accountability of clients' performance by meeting and exceeding client expectations, and set KPIs independently

Set up and review Google Analytics (and any other third-party tracking software)

Proactively identify potential threats, changes in the landscape, industry updates, and potential opportunities for client accounts and present these to clients

Conduct ongoing tests that drive towards growth and achieving client goals

Temporarily take on extra client hours to support the team during times of limited bandwidth

Qualification

Paid Media ManagementClient Relationship ManagementAdvanced AnalyticsGoogle AdsMicrosoft OfficeGoogle WorkspaceTeam TrainingCommunication SkillsProblem Solving

Required

Meets expectations of a Paid Media Manager and has demonstrated the ability to consistently work independently

Demonstrated ability with the most challenging clients with respect to: Building strong relationships, Prioritizing workload independently, Creating insightful, actionable, and accurate insights for client strategies and reports independently, Presenting data and insights in a way that is logical, clear, and actionable independently, Creating effective meeting agendas and leading client meetings independently, Delivering advanced training, Logging assigned client hours worked, Meeting deadlines

Proven track record of managing a full client workload consisting of high-complexity clients and exposure to challenging clients. Demonstrated ability to temporarily take on additional work during crunch periods

Exceptional and courteous written, verbal, and visual communication skills

Advanced analytical capabilities; completely independent in advanced analysis and insights

Regularly mentors junior team members by providing constructive feedback and core training as needed to elevate team members technical and communication capabilities

Understands and supports leadership vision/decisions

Proactively expands advanced knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc

Regularly identifies and implements initiatives that push the team and the division forward

Expert-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets