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Shure Incorporated · 6 hours ago

Specialist I, Performance Marketing

Niles, IL

Full-time

Hybrid

Entry Level

$55K/yr - $88K/yr

1+ years exp

Shure Incorporated is a leading global manufacturer of audio equipment known for quality and reliability. They are seeking a Performance Marketing Specialist to enhance their paid media efforts, focusing on campaign optimization and performance analysis.

Consumer ElectronicsElectronicsManufacturingProduct DesignWireless

Comp. & Benefits

No H1B

Responsibilities

Provide paid media coordination with an emphasis on B2B campaigns, ensuring alignment with local teams, adhering to best practices, and maintaining quality assurance of campaign set up against media plan

Support ongoing campaign optimizations across Search, Video, Social & Display with an emphasis on data-driven results, providing analyses of performance and documentation of results

Execute ad creative testing and recording results against KPI’s and performance

Provide ongoing analyses of campaign performance and ad landing pages leveraging dashboards, platform data, GA4 and heatmapping tools (Clarity)

Support A/B testing & landing page optimization within SiteCore

Conduct competitive analyses and benchmarking

Qualification

Digital marketing platformsA/B Testing toolsWeb analytics experiencePaid media experienceMicrosoft ExcelData visualization toolsCRM toolsAnalytical skillsMulti-tasking abilityCommunication skillsOrganizational skillsDetail-oriented

Required

Bachelor's degree in Business, Marketing, Digital Marketing, Psychology, Social Sciences, or a related field

1-2 years of experience working on assignments that are moderately difficult requiring judgement in resolving issues and making recommendations

Must be able to read & write in English; other language skills are desirable

Comprehensive knowledge of digital marketing platforms and best practices, and actively stays current on emerging trends

Curious, analytical, and resourceful; strong ability to work independently after receiving general instructions on daily work and detailed instructions on newly introduced assignments

Strong ability to multi-task, manage several projects simultaneously, and meet deadlines

Strong communication skills with internal and external parties

Interested in and pays attention to the details

Excellent organizational skills

Strong computer skills and knowledge in Microsoft Excel, Word, Power-Point & Outlook and AI Tools (e.g., CoPilot)

Ability to apply company policies and procedures to resolve routine issues

Ability to follow standard instructions, practices, and procedures in analyzing situations or data

Preferred

Digital or paid media experience (agency or in-house) developing strategy, reporting and/or executing paid media campaigns across key digital platforms (especially Google Ad Suite, Meta, LinkedIn, Reddit, TikTok)

Experience with web & e-commerce analytics and marketing tactics

Experience with A/B Testing tools (e.g., SiteCore, Google Optimize, Optimizely, VWO)

Experience with dashboard and/or data visualization tools (e.g., Looker Studio, Datorama, Tableau, Power BI)

Technical understanding of digital marketing tracking via UTMs, marketing tags, pixels, Google Tag Manager

Experience with CRM tools (e.g., Salesforce, HubSpot)