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Weber Shandwick · 3 hours ago

Manager, Influencer

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$78K/yr - $88K/yr

5+ years exp

Weber Shandwick is looking for a Manager to join their Consumer/Influencer team. The role involves executing brand and influencer-led campaigns for consumer brands while maintaining strong client relationships and leading cross-functional teams.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Own responsibilities for executional leadership of multiple client programs, budgets, plans

Maintain daily client contact, serving as a trusted resource and advisor

Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)

Translate strategies into tactical plans; ensure team deliverables align with strategies

Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences

Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience

Demonstrate financial acumen in the areas of budgeting, billing and staffing

Craft influencer strategies for yearlong plans and product launches

Research, vet, contract and manage relationships with influencer talent

Develop influencer briefing materials

Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps

Take responsibility to execute influencer strategies

Manage and build relationships with influencers and third party agents

Mine current news cycle for ad hoc influencer opportunities

Demonstrated expertise in social platforms, user behaviors and emerging trends

Communicate with clients on daily basis

Provide basic client counsel

Serve as a key participant in client meetings and presentations

Proof and edit client related documents as needed

Manage client and team resources and deliverables around major campaigns and product launches

Mentor junior staff

Qualification

Influencer marketingConsumer marketingMedia databasesSocial tracking toolsTechnical proficiencyCommunicationInterpersonalDetail-orientedStorytellingCreativity

Required

5-7 years of experience in the consumer marketing space

Deep understanding of the influencer landscape

Experience developing and executing both earned-led brand and influencer-led campaigns for consumer brands

Intellectual curiosity and creativity

Ability to understand the elements that make a story exciting

Strong communication skills: speak, write and edit succinctly and compellingly

Ability to meet deadlines, multi-task, and work well under pressure

Interpersonal skills to work effectively in a team or independently

Proficiency in Word, PowerPoint, Excel, and Outlook

Knowledge of media databases and social tracking tools

Attention to detail and commitment to delivering clear and precise work

Passion for influencer marketing both personally and professionally

Specific interest in the luxury lifestyle, food, and design space

Ability to craft influencer strategies for yearlong plans and product launches

Experience in researching, vetting, contracting, and managing relationships with influencer talent

Ability to develop influencer briefing materials

Experience in overseeing influencer briefings and content creation

Ability to monitor influencer content performance and track against KPIs

Demonstrated expertise in social platforms, user behaviors, and emerging trends

Ability to communicate with clients on a daily basis

Ability to provide basic client counsel

Experience in managing client and team resources and deliverables around major campaigns and product launches

Ability to mentor junior staff

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees