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NCTA - The Internet & Television Association · 3 months ago

Specialist, Digital Content & Campaigns

Hybrid Remote

Full-time

Hybrid

Senior Level

5+ years exp

NCTA - The Internet & Television Association is focused on advancing advocacy and communications objectives through performance-driven campaigns. The Specialist, Digital Content & Campaigns will support the execution and optimization of paid media campaigns while driving creative content development and digital storytelling across multiple platforms.

AssociationEventsInternetISPNewsTelecommunications

Growth Opportunities

Responsibilities

Supports the execution and optimization of paid media campaigns— primarily social and Google search — including drafting ad copy, assisting with creative development, executing campaigns in-platform, managing budgets, and tracking/reporting on performance

Tracks, analyzes, and presents performance metrics across web, email, and paid campaigns using tools like Google Analytics 4, social platforms, and email platforms to surface insights, optimize content, and inform future strategy

Supports basic Search Engine Optimization (SEO)and Answer Engine Optimization (AEO) efforts by helping ensure web content is structured and to maximize visibility in search and emerging answer engines

Supports the development and production of short-form, social-first video content — including ideation, scripting, minor editing, and coordination with internal stakeholders

Writes, edits, and delivers compelling digital copy for websites, email, social media, and marketing collateral. Ensures all content resonates with target audiences and aligns with brand voice and tone

Collaborates on creative concepts for webpages, videos, and social content that distill complex policy issues into clear and engaging narratives for target audiences

Stay current on digital trends, tools, and emerging platforms, proactively identifying opportunities to enhance campaign effectiveness and audience engagement

Performs other duties as assigned

Qualification

Digital Campaign ManagementGoogle Analytics 4Content DevelopmentSEOVideo Content ProductionSocial Media ManagementExceptional Writing SkillsCollaborative TeamworkAttention to Detail

Required

Bachelor's degree in communications, marketing, advertising, public relations, or a related field, or equivalent work experience

Minimum of 5 years in digital communications, marketing, or related fields; agency or multi-client experience preferred

Exceptional writing and editing skills, with the ability to tailor messaging across diverse platforms and audiences

Proven experience managing or supporting paid digital campaigns—ideally across social media and Google Search—including content development, in-platform setup, and performance measurement

Proficiency with digital tools and platforms such as Google Analytics 4, Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, WordPress, Hotjar, and email platforms (e.g., Mailchimp)

Able to work well within a highly collaborative team environment

Demonstrated ability or strong interest in producing short-form video content, including scripting, coordinating visual assets, and performing basic editing for social platforms

Familiarity with managing and growing organizational social media presences, with a strong curiosity about platform trends and audience engagement strategies

Innovative thinker who can translate complex ideas and policy concepts into compelling written and visual narratives

High attention to detail, strong interpersonal skills, and a collaborative working style