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Double Good · 1 day ago

Senior Paid Media Manager

Chicago, IL

Full-time

Hybrid

Senior Level

$90K/yr - $130K/yr

5+ years exp

Double Good is a company dedicated to creating joy through its popcorn products and fundraising platform. They are seeking a Senior Paid Media Manager to lead and optimize their paid media programs across digital channels, focusing on customer acquisition and revenue growth.

E-CommerceFood and BeverageFunding Platform

No H1B

Responsibilities

Own the strategy, execution, and optimization of paid acquisition and direct response campaigns across current and emerging digital channels (e.g., Google Ads, Meta, TikTok, Pinterest, Criteo), with a focus on driving measurable performance and optimized ROAS

Manage budgets and pacing to maximize efficiency and ROAS, continuously refining targeting, bidding, and channel mix

Develop and execute testing frameworks for audiences, creative, and placements to drive performance improvements

Partner with internal and external creative resources to guide the paid creative process—from briefing and testing to regular refreshes and iteration based on performance data

Leverage analytics and marketing technology to improve attribution accuracy, reporting visibility, and forecasting

Explore and evaluate new growth opportunities and tools, including affiliate/referral programs and AI-driven creative or optimization technologies

Manage relationships with agencies, contractors, and channel partners, ensuring clear goals, accountability, and results

Collaborate cross-functionally to align acquisition strategy with company goals and the broader customer journey

Communicate performance insights, learnings, and recommendations to marketing and leadership stakeholders to inform ongoing strategy

Qualification

Paid media strategyGoogle AdsPerformance marketingCampaign optimizationAnalytical mindsetCreative testingBudget managementAttribution toolsBachelor's degreeCollaboration skillsCommunication skillsOrganizational skills

Required

Deep understanding of paid media strategy and execution across performance and direct-response channels — including building, deploying, and analyzing acquisition campaigns across platforms such as Google Ads, Bing, Meta, TikTok, and other social or programmatic networks

Proven ability to scale campaigns efficiently while balancing growth and profitability

Strong analytical mindset — comfortable building or directing build of basic dashboards, interpreting data, and making informed optimizations

Experience driving and interpreting creative testing at scale

Hands-on keyboard experience managing campaigns and budgets directly

Familiarity with retargeting and dynamic ad platforms (e.g., Criteo, DV360, Amazon Ads, or similar)

Comfort leveraging AI and automation tools for creative testing, performance forecasting, and optimization (e.g., Midjourney, ChatGPT, OpusClip, Motion, or platform-native AI tools)

Excellent collaboration and communication skills; able to partner across creative, finance, and leadership functions

Highly organized, proactive, and capable of thriving in a fast-moving, test-and-learn environment

Bachelor's degree required

5–7+ years in paid media and/or performance marketing roles

Demonstrated success managing six-figure monthly ad budgets across multiple platforms

Experience building, testing, scaling, and optimizing paid programs with clear ROAS or CPA targets

Familiarity with attribution and analytics tools (e.g., Google Ads, GA4, Looker)

Experience collaborating with or managing creative and media partners

This position requires current authorization to work in the United States. We do not provide visa sponsorship, including support for F-1 Optional Practical Training (OPT), STEM OPT extensions, or other temporary work authorization programs