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Lucky Energy · 1 day ago

Senior Vice President of Distribution

United States

Full-time

Remote

Director/Executive

15+ years exp

Lucky Energy is on a mission to spread luck, entertainment, and energy through cleaner products. The SVP of Distribution will be responsible for building and scaling the distribution footprint across the U.S., managing relationships with partners, and driving market share through strategic execution.

Food and BeverageRetailWine And Spirits

Responsibilities

Design and execute a national distribution roadmap to achieve aggressive growth targets

Secure and onboard new DSD and wholesale partners in key territories

Ensure Lucky Energy achieves best-in-class coverage across convenience, grocery, and specialty channels

Build, manage, and expand relationships with top DSD houses nationwide

Negotiate contracts, pricing structures, incentives, and performance metrics

Drive distributor engagement through programs, blitzes, and consistent in-market presence

Partner with Sales and Enablement to ensure field execution excellence

Align distributor efforts with retailer launches, promotional calendars, and market blitzes

Monitor performance metrics (ACV, case volume, VPO, velocity) and hold partners accountable

Lead and mentor Directors of Sales, Regional/District Managers, and distribution support staff

Foster a culture of accountability, high performance, and collaboration across the sales org

Partner with marketing, operations, and finance to align distribution with overall company goals

Build reporting systems to track distributor performance and retail execution

Use data to inform territory expansion, blitz planning, and partner selection

Continually refine systems to maximize ROI and efficiency

Qualification

Beverage distribution leadershipDSDWholesaler relationshipsNegotiation skillsStrategic visionOperational executionPassion for brand buildingLeadership skillsCommunication skills