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WORTHI · 2 months ago

Senior Manager, Audience Strategy (LGBTQ+ Focus)

LA, NYC, ATL or MIA

Full-time

Onsite

Senior Level

$125K/yr - $145K/yr

6+ years exp

WORTHI is a full-service cultural connections agency focused on historically underestimated audiences. The Senior Manager, Audience Strategy will lead social strategy and community management efforts for LGBTQ+ audiences, acting as the main point of contact for clients and ensuring high-quality deliverables in a collaborative environment.

Marketing & Advertising

Responsibilities

Serve as the main point of contact for assigned clients, translating their needs and objectives into strategic work

Develop and nurture long-lasting client relationships

Drive client needs forward through collaboration and support from Audience Strategy, Creative Production, and other supporting teams

Manage multiple projects simultaneously, ensuring deliverables are of high quality and delivered on time

Lead shaping digital strategies that include content creation, community growth, measurement and analytics, and more

Oversee and support on voice/tone development, copywriting, and community management efforts, on platforms including TikTok, Instagram, Facebook, and more

Oversee and support conceptualization of creative pitches for client’s social content calendar

Oversee and develop weekly/monthly social recap reports with qualitative and quantitative insights

Occasional evening or weekend work may be needed based on client needs

Qualification

Social media strategyDigital marketingCommunity managementClient relationship managementContent creationAnalytical skillsProject management toolsG SuiteCopywritingProblem-solvingStorytelling

Required

6+ years of social media strategy/management and digital marketing is a must

Excellent organization and time management skills

Ability to communicate well both verbally and in writing with clients, vendors, and internal teams

Good analytical, problem-solving, and troubleshooting skills

Consistent follow-through ability to traffic communication and ensure project accuracy

A creative point of view, a 'can-do' attitude and a 'what's next' mentality

Ability to juggle multiple projects at one time

Able to thrive in a fast-paced environment

Ability to provide and receive feedback

Passion for storytelling, listening to what our target communities have to say

Strong computer skills and hands-on understanding G Suite and project management tools such as Monday dot com

Preferred

Agency experience strongly preferred

Experience in developing strategies and managing communities for underestimated (historically marginalized) audiences preferred

Result-oriented and client-focused with a passion for account management, relationship building, and team management

Experience managing accounts for large brands and/or entertainment properties a plus

Influencer and/or Experiential experience are a plus

Benefits

Unlimited PTO

Comprehensive medical benefits

401k

And much more

Company

WORTHI

WORTHI: The Anti-General Marketing Agency Creating at the Speed, Pulse and Heart of Culture WORTHI is a full service marketing, creative and communications agency that specializes in growing brands and IP by harnessing the often underestimated power of specific communities that authentically drive mass conversation, influence and ultimately conversion.

Founded in 2022

Los Angeles, California, US

51-200 employees