Apply on Employer Site

Profound · 2 months ago

Customer Marketing & Community Manager

New York City and San Francisco

Full-time

Onsite

Mid, Senior Level

$120K/yr - $180K/yr

Profound helps companies understand and control what AI says about their brand. As Customer Marketing & Community Manager, you'll build programs and content that turn Profound customers into vocal champions, owning customer advocacy and community to amplify customer wins and drive references.

AnalyticsArtificial Intelligence (AI)SEO

Responsibilities

Build and execute Profound's customer marketing strategy, transforming customer success into compelling stories that drive pipeline, advocacy, and brand momentum

Launch and scale a customer advocacy program that identifies champions, coordinates references, captures testimonials, and creates pathways for customers to share their wins publicly

Create high-impact customer content including case studies, video testimonials, customer spotlights, and success stories that demonstrate measurable business outcomes and competitive differentiation

Build and manage Profound's customer community—both online and in-person—where marketers connect, share strategies, celebrate wins, and become advocates for the category and brand

Develop customer-led programming including community events, customer panels, advisory boards, exclusive experiences, and peer networking opportunities

Partner with Sales, Customer Success, and Product Marketing teams to surface customer champions, coordinate reference calls, and align advocacy efforts with pipeline and launch needs

Establish and own metrics that measure advocacy impact including customer references delivered, case study influence on deals, community engagement, and customer-driven pipeline

Design recognition and reward programs that celebrate and incentivize customer champions, from spotlight features to VIP experiences to early product access

Qualification

Customer advocacy programsContent creationCommunity managementStorytellingCross-functional collaborationPublic speakingCustomer engagementEvent planningVideo productionInterviewing skillsSaaS experienceMarketing technologyCommunity platformsRelationship building

Required

A customer-obsessed marketer who knows how to build relationships, identify great stories, and turn satisfied customers into vocal champions

You've built customer advocacy, reference, or community programs at a SaaS or marketing technology company with proven impact on pipeline and brand

You're a strong storyteller who can conduct interviews, pull out compelling narratives, and create customer content across written, video, and event formats

You understand what makes communities thrive: authentic connection, shared value, and member-driven engagement

You're comfortable on camera and on stage—hosting customer panels, moderating discussions, and representing customer voices internally and externally

You think cross-functionally and can partner seamlessly with Sales, Success, Product, and Marketing to operationalize advocacy at scale