Manager, Demand Generation & ABM (SaaS) jobs in United States
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ReturnPro · 2 months ago

Manager, Demand Generation & ABM (SaaS)

ReturnPro is a SaaS company seeking a Manager, Demand Generation & ABM to accelerate pipeline growth. The role involves planning and executing demand generation and account-based marketing programs, collaborating across teams, and optimizing campaigns to drive measurable pipeline contribution.

Information TechnologySaaSSupply Chain Management
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H1B Sponsor Likelynote

Responsibilities

Build, launch, and optimize multi-channel ABM campaigns in HubSpot/6Sense (or similar), including account selection, tiering, and orchestration
Leverage intent data to identify in-market accounts and deliver targeted, personalized campaigns that move buyers through the funnel
Own SaaS calendar, campaign planning, and execution across all channels including paid social (LinkedIn), Google Ads, nurture workflows, other advertising, webinars, podcasts, industry communities, retargeting, etc
Work closely with Business Development to develop the SaaS demand generation calendar, ensuring alignment with sales goals and quarterly pipeline targets
Manage external vendors and contractors to scale campaign execution
Develop offers, messaging, and landing pages that drive measurable engagement and pipeline creation
Manage SaaS nurture streams, campaign emails, and workflow automation to accelerate prospect engagement
Partner with Business Development team to deliver pitch decks, case studies, and buyer-facing collateral that support active deals and shorten sales cycles
Collaborate with PR/Comms and Content to extend SaaS messaging into campaigns and ABM initiatives, leveraging research, case studies, executive communications, briefs, thought leadership, and LinkedIn distribution
Provide guidance to junior team members and collaborate cross-functionally to ensure executional excellence
Collaborate with Product for new feature launches and product updates
Own campaign reporting and performance
Continuously test, measure, and optimize programs to improve ROI

Qualification

B2B demand generationABM programsHubSpot6SensePaid mediaEmail marketingDigital campaign optimizationAnalytical mindsetCollaborativeDetail-orientedFast-paced environment

Required

5–7 years of experience in B2B demand generation or digital marketing (SaaS or tech preferred)
Proven track record of running ABM programs and campaigns that directly drive pipeline
Hands-on experience with HubSpot and ABM platforms (6Sense, Demandbase, or similar)
Strong expertise in paid media, email marketing, and digital campaign optimization
Analytical mindset with ability to connect campaign activity to revenue outcomes
Collaborative, detail-oriented, and comfortable working in a fast-paced environment

Company

ReturnPro

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At ReturnPro, we help retailers, brands, and 3P sellers turn returns into opportunity.

H1B Sponsorship

ReturnPro has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)

Funding

Current Stage
Late Stage

Leadership Team

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Sender Shamiss
President & CEO
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Fara Alexander
Director Of Brand Management
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Company data provided by crunchbase