HeyGen · 1 month ago
Social Strategist
Los Angeles, San Francisco
Full-time
Onsite
Senior Level
$140K/yr - $180K/yr
7+ years expHeyGen is a company focused on making visual storytelling accessible to everyone. They are seeking a Social Strategist who will drive social strategy, create engaging content, and analyze performance to enhance brand visibility across various platforms.
E-LearningGenerative AISoftwareWeb Apps
Responsibilities
Drive the social strategy aligned to company goals, including tactical plans, channel playbooks, and posting guidelines
Own the day-to-day social calendar, mapping content to launches, tentpoles, and cultural moments
Brief the Creative team with clear, social-first briefs and partner closely to produce native content for each platform
Use HeyGen to produce short-form videos that set trends, not just follow them
Repurpose high-value assets across formats and channels, maintain a content library, and ensure brand voice and visual consistency
Flex into content capture and light editing when needed, including CapCut or similar
Partner with Creative, Community, Performance Marketing, Product Marketing, Demand Gen, and Partnerships to support launches and always-on storytelling
Build relationships with our core audiences across Instagram, YouTube, TikTok, and LinkedIn to fuel campaigns and word of mouth
Write and publish social content with a strong focus on LinkedIn, plus X, TikTok, YouTube, and Shorts
Define a cohesive YouTube strategy to drive discovery, watch time, and cross-channel value
Analyze performance for owned social programs, share insights, and iterate on the strategy
Maintain scorecards and dashboards, and report progress and learnings to leadership
Monitor competitors and cultural trends, and recommend tests that improve reach, engagement, and conversion
Growth in followers, reach, and engagement rate by channel
Video views and watch time across X, Shorts, TikTok, and YouTube
Share of voice and earned mentions from creators and press
Referral traffic, demo requests, and qualified pipeline influenced by social
Qualification
Required
Drive the social strategy aligned to company goals, including tactical plans, channel playbooks, and posting guidelines
Own the day-to-day social calendar, mapping content to launches, tentpoles, and cultural moments
Brief the Creative team with clear, social-first briefs and partner closely to produce native content for each platform
Use HeyGen to produce short-form videos that set trends, not just follow them
Repurpose high-value assets across formats and channels, maintain a content library, and ensure brand voice and visual consistency
Flex into content capture and light editing when needed, including CapCut or similar
Partner with Creative, Community, Performance Marketing, Product Marketing, Demand Gen, and Partnerships to support launches and always-on storytelling
Build relationships with our core audiences across Instagram, YouTube, TikTok, and LinkedIn to fuel campaigns and word of mouth
Write and publish social content with a strong focus on LinkedIn, plus X, TikTok, YouTube, and Shorts
Define a cohesive YouTube strategy to drive discovery, watch time, and cross-channel value
Analyze performance for owned social programs, share insights, and iterate on the strategy
Maintain scorecards and dashboards, and report progress and learnings to leadership
Monitor competitors and cultural trends, and recommend tests that improve reach, engagement, and conversion
Growth in followers, reach, and engagement rate by channel
Video views and watch time across X, Shorts, TikTok, and YouTube
Share of voice and earned mentions from creators and press
Referral traffic, demo requests, and qualified pipeline influenced by social
Preferred
7+ years managing brand social channels, with a portfolio of short-form video and editorial examples
Demonstrated ability to write, produce, or direct social-first content that earns shares and conversation
Strong analytical chops using native and third-party tools, with a bias for decisions backed by data
Excellent taste, storytelling instincts, and a knack for concise copy that stops the scroll
Comfort operating in a fast-paced environment, owning outcomes end to end
B2B or prosumer experience with a strong X and Linkedin game
Hands-on skills with HeyGen, CapCut or similar, plus familiarity with YouTube Studio and shorts workflows
Familiarity with social publishing and listening tools, UTM discipline, and basic GA or equivalent
Fluency across platforms, formats, and KPIs, with a pulse on culture and emerging trends
Experience supporting international markets
Benefits
401k plan
Health benefits
Generous PTO
A parental leave program
Emotional health resources
Company
HeyGen
HeyGen is an AI video generation platform that specializes in video creation, AI avatars, and generative AI.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$69MKey Investors
Benchmark
2024-03-25Series A· $60M
2022-11-08Seed· $9M
Leadership Team
Wayne Liang
Co-founder, Chief Innovation Officer
Recent News
Tech Funding News
2025-10-31
Company data provided by crunchbase