Choice Hotels International · 9 hours ago
Upscale Brands Commercial Strategy Director
North Bethesda, MD
Full-time
Hybrid
Director/Executive
$149K/yr - $175K/yr
10+ years expChoice Hotels International is one of the largest lodging franchisors in the world, seeking a strategic individual contributor for the role of Upscale Brands Commercial Strategy Director. This position is responsible for shaping and executing the commercial vision for the Upscale portfolio, collaborating with various teams to drive revenue and enhance franchisee value.
HospitalityHotelTravel
No H1B
Responsibilities
Lead the development and execution of immediate, intermediate, and long-term commercial strategies for the Upscale segment
Collaborate with COEs to identify performance gaps and implement targeted initiatives to improve revenue and franchisee outcomes
Oversee the strategic technology and digital roadmap in partnership with Technology and Ecommerce teams, including business case development
Own and communicate key commercial goals and performance metrics, leveraging data and analytics to inform decisions and drive alignment
Serve as a strategic advisor and advocate for the Upscale segment across the Choice enterprise, ensuring clear communication of priorities and progress
Manage departmental budgets and contribute to operational policy development as needed
Qualification
Required
Minimum of 10 years of relevant experience, preferably in hospitality or commercial functions such as sales, revenue management, or marketing
At least 5 years of experience in a corporate environment with demonstrated ability to influence across a matrixed organization
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Experience with analytics platforms and reporting tools for data-driven decision-making
Familiarity with CRM systems, digital marketing tools, and ecommerce platforms is a plus
Strategic thinker with the ability to anticipate trends and translate insights into actionable plans
Strong leadership and communication skills with the ability to influence stakeholders at all levels
Proven ability to manage ambiguity and drive results in a fast-paced, matrixed environment
Excellent analytical, forecasting, and budget management capabilities
Consultative approach with a holistic business mindset and strong relationship-building skills
Bachelor's degree required; advanced degree preferred
Or equivalent combination of education and work experience
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Company
Choice Hotels International
Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2024-06-25Post Ipo Debt· $600M
1996-10-16IPO
Leadership Team
Judd Wadholm
Senior Vice President and General Manager, Core Brands
Noha Abdalla
Chief Marketing Officer
Recent News
2025-12-10
2025-11-19
2025-11-19
Company data provided by crunchbase