STERIS · 2 hours ago
Senior Product Marketing Manager
Mentor, OH
Full-time
Hybrid
Senior Level, Lead/Staff
$120K/yr - $140K/yr
10+ years expSTERIS is a company that provides innovative healthcare and life science product and service solutions globally. The Senior Product Marketing Manager will create global marketing strategies and lead product lifecycle management activities, collaborating with various stakeholders to ensure market needs are met and drive product line growth.
BiotechnologyHealth CareMedical Device
Responsibilities
Creates global marketing strategies for the designated product line consistent with the business segment strategies and objectives and in support of achieving established revenue, margin, and market share goals
Collaborates with sales and marketing leadership on the development/execution of action plans, new product development, and continuous improvement of existing products, including forecasting and financial planning/business case development; market potential/opportunity and target share; value proposition creation; competitive analysis and market trends; market pricing; product life cycle planning; product training
Develops detailed strategic road map for the development of product/business in alignment with strategic plan
Creates the marketing plan and assesses strength and sustainability of the strategic choices for designated product line
Recommends initiatives that leverage unique Customer needs and establishes unique competitive advantage
Utilizes competitive intelligence to anticipate competitive moves and determine when to deploy STERIS strategies and contingencies that outmaneuver the competition and negate their potential advantages
Collaborates with sales to analyze global pricing positioning for designated product lines and makes recommendations based on key market assessments
Creates product, brand, and business strategies for designated product line
Provide strong leadership in all phases of new product development (NPD) process including VOC supporting recommendations for NPD based on data and research
As applicable, actively participates in product testing with Customers to determine if product meets market needs
Drives planning for new launches and improvements including forecasting, sales collateral, product/service evaluation requirements, pricing guidelines, and training
Utilizes detailed analysis techniques regarding market trends, segment sizes, growth opportunities, competitive landscape, feasibility, profitability, product positioning, Voice of the Customer, market environment, and other critical areas
Utilizes data and evidence to develop strategies that strengthen value propositions
Gathers insights across markets to determine similarities, develop archetypes
Supports and communicates cross-functionally to gather critical information and/or navigate challenges, including Customers, sales, operations, technical professionals, quality, regulatory, finance, etc
Uses methodologies for complex research and analysis
Develops and implements strategies to increase product penetration, including tools, resources, and programs that enhance and enable a seamless sales approach
Proactively identify issues, opportunities and associated strategies in support of assigned products and based on information from and interactions with Customers and sales
Develops and establishes sustaining positioning for products/brands
Recommends and develops tactical initiatives that leverage unique Customer segments and needs to establish a competitive advantage
Prioritizes new product and lifecycle enhancements/management across products and markets that maximizes the value of the portfolio
Delivers product to market through strategic marketing, communications, promotions, training, and other effective methods in support of achieving the value proposition and future brand/product growth and sustainability
Drives strong two-way relationships with sales management that result in aligned marketing and sales planning and strategies
Collaborates with marketing communications team for effective product collateral and promotional materials
Qualification
Required
Bachelor of Arts or Bachelor of Science degree in Marketing, Communications or a related field
10 years of relevant business experience
7 years of experience in Product Management /Marketing
2 years of international business and marketing experience required
Preferred
Healthcare service product marketing experience
Medical device product marketing experience
Experience leading and/or mentoring junior Product Managers
MBA
Excellent verbal, written and interpersonal skills
Demonstrated effective strategy implementation, planning, analytical, organizational, leadership, employee development, and project management skills
Fluent in Microsoft Office Applications
Demonstrated ability to effectively manage multiple tasks in a deadline driven environment
Demonstrated business acumen, including financial, market, and industry trends, and market analytics
Proven initiative and success working independently
Benefits
Extensive Paid Time Off and (9) added Holidays
Excellent Healthcare, Dental and Vision Benefits
Long/Short Term Disability Coverage
401(k) with a company match
Maternity and Paternity Leave
Additional Add-on Benefits/discounts For Programs Such As Pet Insurance
Tuition Reimbursement and continued education programs
Excellent opportunities for advancement in a stable long-term career
Company
STERIS
STERIS is a leading provider of infection prevention and other procedural products and services, focused primarily on healthcare, pharmaceutical and medical device Customers.
10001+ employees
H1B Sponsorship
STERIS has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (28)
2023 (15)
2022 (33)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$0.28M2010-05-21Post Ipo Debt· $0.28M
1998-12-01IPO
Leadership Team
Daniel Carestio
President and CEO, STERIS
Walter Rosebrough
CEO Emeritus & Senior Advisor
Recent News
2025-11-05
Company data provided by crunchbase