YETI · 3 hours ago
BBQ + Beer Community Marketing Specialist
Austin, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expYETI is a company that believes in the importance of outdoor experiences and aims to create exceptional gear for customers. The BBQ & Beer Community Marketing Specialist will grow brand awareness among BBQ and beer enthusiasts by managing ambassador relationships and leading community engagement strategies at events.
ManufacturingOutdoorsSporting Goods
Responsibilities
Cultivate and manage relationships with YETI’s BBQ and Beer ambassadors
Build and maintain partnerships with global barbecue and beer industry brands
Drive experiential activations for YETI at BBQ events, beer festivals, and related community events
Contribute to the development of content for YETI’s website, blog, and advertising campaigns
Support BBQ and beer-focused social media content
Assist in media planning and advertising strategy targeting BBQ and beer enthusiast audiences
Collaborate cross-functionally to ensure authentic and effective communication to these communities
Travel frequently (30%+), with seasonal variation based on event schedules
Qualification
Required
2+ years of professional experience in the BBQ or beer industries, with a deep personal passion for both
2+ years of marketing, advertising, or media experience, preferably with consumer brands, media properties, or agencies
Proven success in event activation, brand partnerships/integration, and working with personalities or ambassadors
Strong strategic marketing skills with the ability to articulate and execute a clear vision that drives brand awareness, affinity, and advocacy
Excellent interpersonal, written, and verbal communication skills; comfortable building relationships and community engagement
Demonstrated ability to manage budgets and deliver high-quality programs on time and within scope
Highly organized and creative, with strong prioritization and leadership skills in fast-paced, entrepreneurial environments
Deep knowledge and appreciation of BBQ and Beer culture and regional styles, with a natural ability to connect with enthusiasts
Bachelor's degree required
Alignment with YETI's Core Values and a passion for the brand and its community
Company
YETI
Working at YETI, you’ll be an integral player in our industry-leading, global brand.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2019-11-06Post Ipo Equity
2018-10-24IPO
2012-06-19Acquired
Leadership Team
M
Matt King
Chief Information Officer
Ryan Seiders
Founder & Chairman
Recent News
Business Wire
2025-11-07
2025-10-27
Company data provided by crunchbase