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AMAROK Security · 3 hours ago

Marketing Operations Lead

Columbia, SC

Full-time

Onsite

Mid Level

$90K/yr - $105K/yr

4+ years exp

AMAROK Security is recognized as one of the Best Places to Work in South Carolina, providing advanced perimeter security solutions. The Marketing Operations Lead is responsible for driving efficiency and measurable impact across the marketing organization by optimizing systems, processes, and data strategies to enhance demand generation and sales enablement.

Security & Investigations

Growth Opportunities

Responsibilities

Collaborate with sales operations to build, document, and optimize lead management processes, including routing, scoring, and service level agreements (SLAs)

Develop dashboards and reporting models to measure marketing performance and influence on pipeline and revenue

Maintain data quality and governance across marketing and sales platforms, ensuring accuracy, enrichment, and compliance

Own the marketing technology stack, including Marketing Cloud Account Engagement (Pardot) and Salesforce, ensuring systems are integrated and scalable

Support campaign execution by managing backend setup, forms, Urchin Tracking Module (UTM) tracking, and segmentation

Partner with Sales Enablement to deliver actionable insights that improve lead follow-up and conversion efficiency

Collaborate with IT on integrations, system access, and data compliance

Evaluate and implement new tools that improve marketing and sales performance, balancing automation and usability

Guide campaign tagging, attribution, and post-campaign measurement frameworks

Ensure compliance with General Data Protection Regulation (GDPR), CAN-SPAM, and other data privacy regulations

Qualification

Marketing Cloud Account EngagementSalesforce CRMB2B Marketing OperationsLead managementCampaign attributionMarketing performance reportingData managementAnalytical skillsABM tools familiarityAnalytics platforms familiarityProblem-solving skills