PrizePicks · 9 hours ago
Senior Retention Marketing Analyst
Atlanta, Georgia, United States
Full-time
Hybrid
Mid, Senior Level
3+ years expPrizePicks is the fastest-growing sports company in North America, recognized for its leading platform in Daily Fantasy Sports. They are seeking a Senior Retention Marketing Analyst who will focus on CRM analytics, user experience optimization, and data-driven decision-making to enhance retention strategies and drive business growth.
Fantasy SportsGamingSports
No H1B
Responsibilities
Own the topic of always-on CRM analytics through segmented promotion strategy, creating a personalized user experience, and optimizing reinvestment spend
Perform A/B testing to understand the effects of different milestones on user behavior and retention
Create, understand, and identify opportunities within the customer journey
Develop data collection, data analysis and business intelligence reporting systems to measure and inform business strategy for both early life and general retention strategy
Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results
Qualification
Required
3+ years of Data Analytics experience in an e-commerce, direct-to-consumer or retail environment (retention marketing domain experience preferred)
Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions
2+ years' experience using data visualization tools (Tableau preferred) & scripting languages (Python)
Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management
Intellectual curiosity, and a solid understanding of data sources and ecosystems, with the ability to see from the brand's business lens
Strong communication skills, both written and oral
Preferred
retention marketing domain experience preferred
Tableau preferred
Benefits
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development
Company
PrizePicks
PrizePicks is a mobile app platform that covers sports betting of leagues.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.85MKey Investors
Phoenix Capital Ventures (PCV)
2025-09-22Acquired
2021-12-01Series A
2020-07-08Seed· $0.85M
Leadership Team
Adam Wexler
Executive Chairman & Special Advisor to the CEO
Jay Deuskar
Cofounder/Chief Technology Officer
Recent News
2025-12-13
2025-12-05
Sports Business Journal
2025-12-03
Company data provided by crunchbase