Apply on Employer Site

CSC · 2 hours ago

Senior Digital Marketing Strategist

Wilmington, DE

Full-time

Hybrid

Senior Level

7+ years exp

CSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. They are seeking a Senior Digital Marketing Strategist to join their digital marketing team and help build data-driven, multichannel campaigns that drive awareness, engagement, and demand.

ConsultingLegal

Responsibilities

Partner with business unit marketing managers to design integrated digital programs aligned with business objectives

Use tactics such as paid media, SEO, email automation, and webinars to drive both broad and targeted marketing initiatives

Balance brand awareness and ABM approaches to engage priority audiences and accounts

Build ABM-informed strategies using tools like Demandbase, 6sense, Vector, and Influ2

Apply intent data and predictive insights to personalize digital engagement for high-value accounts

Align campaign planning and reporting with Salesforce, ensuring marketing activity supports pipeline goals

Use HubSpot as a central platform for campaign deployment, measurement, and automation

Design and optimize automated nurture programs, segmentation strategies, and lifecycle workflows

Leverage HubSpot data to inform targeting, scoring, and audience insights

Explore and apply AI tools and methodologies to improve marketing performance, personalization, and efficiency

Prepare CSC’s digital presence for AI-powered search and discovery (AIO/GEO)

Stay on the cutting edge of emerging digital channels, tools, and strategies, and champion innovation within the team

Analyze performance across channels using data from HubSpot, Salesforce, GA4, and other sources

Provide actionable insights and recommendations to optimize campaigns and improve ROI

Share learnings across teams to standardize best practices and accelerate impact

Qualification

B2B digital marketingAccount-Based MarketingHubSpotSalesforceSEOPaid mediaWebinarsEmail automationAnalytical skillsAI integrationCollaboration skillsCommunication skills

Required

7+ years of B2B digital marketing experience, ideally in legal, financial, or compliance industries

Strong understanding of ABM, digital campaign development, and marketing funnel strategy

Hands-on expertise with marketing automation (HubSpot) and CRM systems (Salesforce)

A strong understanding of how tactics and channels like SEO, paid media, webinars, email, and the website combine to form cohesive campaigns

Analytical and data-driven, with the ability to connect insights to business outcomes

Passionate about AI and innovation, with a track record of adopting new tools and approaches

Excellent collaboration and communication skills across teams and stakeholders

Benefits

Annual success-sharing bonuses or commission plans based on individual performance

Excellent benefits

Company

CSC

Glassdoor3.2

CSC is the world’s leading provider of global business administration and compliance solutions, specialized administration services to alternative asset managers across fund strategies, capital markets transactions in public and private markets, domain name system management and digital brand and fraud protection, and corporate tax software solutions.

Founded in 1899

Wilmington, Delaware, USA

5001-10000 employees