Sales Development Representative (SDR) jobs in United States
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Adura · 2 months ago

Sales Development Representative (SDR)

positionCorona, CA
timeFull-time
remoteOnsite
seniorityNew Grad, Entry Level

Adura is a U.S.-based manufacturer of LED modules, drivers, controllers, and specialty PCBs/PCB assemblies. They are seeking a Sales Development Representative to drive new business acquisition through aggressive outbound cold calling and proactive prospecting, focusing on building relationships with new OEM customers.

ElectronicsLightingManufacturing

Responsibilities

Cold call 4–5 hours daily to open new customer accounts and generate opportunities
Build and maintain a robust pipeline through consistent outbound outreach
Identify, qualify, and convert new OEM customers across targeted markets
Present and promote Adura’s full system solutions – LED modules, drivers, controllers, PCB/PCB-A
Manage and track all sales activities using Salesforce (or similar CRM) to ensure accurate reporting of leads, follow-ups, and deal progress
Provide regular insights on pipeline development, conversion rates, and revenue forecasts
Collaborate with engineering and product teams to support custom customer solutions
Meet and exceed sales targets and deal closure quotas

Qualification

B2B sales experienceSalesforce proficiencyLED lighting knowledgeCold calling skillsClosing skillsCommunication skillsRelationship-building skillsSelf-motivatedResults-oriented

Required

Proven track record in a cold calling-heavy B2B sales role
Experience in LED lighting, electronics, or related industries is a plus
Hands-on experience managing new business dashboards and sales pipelines in Salesforce or similar CRM tools
Strong hunter mentality – self-motivated, driven, and persistent
Excellent communication, relationship-building, and closing skills
Ability to work independently and thrive in a results-oriented environment

Benefits

Uncapped commissions – earnings directly tied to deal closures.
Opportunity to sell a complete portfolio (LED modules, drivers, controllers, PCB/PCB-A).
Competitive edge with U.S.-manufactured products and custom engineering support.
Fast lead times and a strong product value proposition to help close deals quickly.

Company

Adura

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Adura specializes in the design and manufacture of custom, high performance LED modules.
dateFounded in 2002
location
Corona, California, USA
people-size11-50 employees
web-link
https://www.aduraled.com

Funding

Current Stage
Early Stage

Leadership Team

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Sumit Tomar
Chief Executive Officer
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Company data provided by crunchbase