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Medscape · 2 months ago

Manager, Digital Strategy

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Medscape is part of WebMD, a leading provider of health information. As a Manager, Digital Strategy, you will lead strategy and campaign management for a top-tier group of clients, driving data-driven campaigns to maximize customer ROI.

BiotechnologyHealth CareMedicalPrimary and Urgent Care

Responsibilities

Lead a team of Digital Marketers & Analysts across the Marketing Services organization to deliver client work and always-on campaigns

Analyze campaign metrics and provide tailored insights and recommendations to fine-tune campaign strategies and improve performance

Collaborate with cross-functional teams and account leaders across Omnichannel Services to ensure timely, thorough implementation of client digital strategies, while continuously refining approaches to deliver always-on, data-driven campaigns to maximize customer ROI

Partner with reporting & data specialists to design and maintain dynamic monthly reports for client review

Deliver regular client communications, including presenting monthly reports, weekly check-in meetings with performance updates, insights and strategic discussions

Participate in ad hoc presentations regarding campaign strategy, optimizations and high-level recommendations to ensure alignment with client goals

Establish and refine best practices and frameworks for Digital Marketing and Advertising that leverage WebMD Ignite’s data and science to deliver immersive experiences that drive a behavioral change and can be assessed against ROI and KPI goals including patient acquisition and retention

Qualification

Digital MarketingGoogle AdsGoogle AnalyticsMarketing OperationsConversion MarketingProgrammatic EcosystemTime ManagementInterpersonal SkillsCommunication Skills

Required

4+ years of business experience with a strong track record of success in Digital Marketing, Analytics, Marketing Operations and/or Conversion Marketing

Bachelor's degree or equivalent experience in a related field

Excellent time management skills and the ability to meet deadlines

Experience with advanced analytics reporting and managing large data sets

Proficient in Google Ads, Meta Ads and Google Analytics with the ability to quickly learn new data driven platforms

Possesses technical knowledge of strategy, planning, and purchasing within the programmatic ecosystem, including SSPs, DSPs, ad exchanges, ad networks, and trading platforms

Strong interpersonal and communication skills

Company

Medscape

Medscape provides integrated medical information and educational tools online for primary care physicians and health care professionals. It is a sub-organization of WebMD.

Founded in 1996

New York, New York, USA

501-1000 employees