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Gray Media · 2 months ago

NATIONAL SALES DIRECTOR, DIGITAL (REMOTE) - GDM - (WASHINGTON, DC/BALTIMORE, MD)

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Gray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a National Sales Director, Digital to drive large-scale digital revenue growth through direct client partnerships. The role involves cultivating and managing strategic relationships with high-value direct advertisers and executing the national digital sales strategy to achieve revenue goals.

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Responsibilities

Own and execute the national digital sales strategy to achieve and exceed revenue goals

Identify, develop, and grow new business opportunities with mid-market to enterprise-level direct brands

Promote and position the full suite of digital advertising solutions, including Programmatic (Display, Video, Audio, CTV), Social, Search, and Omnichannel media

Lead consultative sales conversations, deliver data-driven proposals, and present strategic campaign recommendations to prospective clients

Partner cross-functionally with Account Management, Ad Operations, and Marketing to ensure seamless campaign execution and superior client outcomes

Maintain a deep understanding of digital media trends, emerging technologies, and the competitive landscape to inform client strategy and sales positioning

Accurately manage and report sales forecasts, pipelines, and business performance updates to leadership

Represent Gray Digital Media at key client meetings, industry events, and market engagements to strengthen brand presence and relationships

Collaborate with leadership to refine go-to-market strategies, pricing models, and product enhancements based on client feedback and market data

Qualification

Digital media salesProgrammatic advertisingOmnichannel mediaPerformance mediaPresentation skillsRelationship managementNegotiation skillsCommunication skillsFast-paced environment