Dole Packaged Foods · 2 days ago
Manager, Consumer Insights
Westlake Village, CA
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $130K/yr
5+ years expDole Packaged Foods is a purpose-led organization that champions accessible fruit nutrition. As the Manager of Consumer Insights, you will provide actionable insights to drive business growth and innovation by leading consumer and market research efforts, analyzing consumer behavior, and supporting cross-functional teams with data-driven strategies.
Food and Beverage
Responsibilities
Track Consumer Trends - Continuously monitor and interpret emerging trends related to consumer preferences, flavors, packaging, and nutrition claims to ensure the brand remains aligned with market shifts
Monitor Consumer Sentiment - Analyze social listening, reviews, and survey data to track consumer sentiment and feedback, identifying emerging trends and shifts in consumer behavior. Leverage external agencies as needed for deeper analysis
Build Consumer Segmentation Profiles - Define and develop detailed consumer segmentation profiles, identifying key target segments, their behaviors, motivations, and specific needs. Work with agencies to gather broader market data when necessary
Identify Market Landscape Opportunities - Conduct analysis to identify unmet consumer needs, areas of non-consumption, and white space opportunities for innovation and growth within the market
Map Consumer Decision Trees - Develop and maintain decision trees to map out consumer purchase behaviors, understanding key drivers at both retail and e-commerce touchpoints
Assess Consumer Need States - Identify specific consumer needs, occasions, and motivations that drive purchasing decisions, enabling more effective targeting and brand positioning
Provide Insights on Consumer Motivations & Purchase Behavior - Provide insights into the emotional and psychological factors that drive consumer purchase decisions, helping shape marketing strategies that connect with consumers and align with brand objectives
Develop & Manage Consumer Insights Learning Agenda - Establish and maintain a structured insights plan, supporting category teams with ongoing consumer research, trend monitoring, and actionable learning, utilizing both internal and external resources
Translate Research Data into Actionable Insights - Synthesize consumer research, sales data, and market feedback into actionable insights that inform marketing strategies, product development, and customer targeting
Conduct Consumer Testing for Innovation Launches & Product Updates - Manage consumer testing for new products, packaging, and updates. This includes gathering feedback on product appeal, usability, and overall market readiness to refine offerings before launch. Collaborate with agencies to execute and analyze tests
Develop Market & Consumer Insights Reporting - Produce detailed reports on category trends, consumer needs, market gaps, and competitor activities to inform brand positioning, innovation, and business strategy. Utilize both in-house and external data sources
Other duties as assigned
Qualification
Required
5+ years of experience in consumer insights, market research, or related fields, preferably within the CPG industry
Expertise in qualitative and quantitative research methods, including surveys, focus groups, and consumer testing
Proficiency in consumer data analytics tools, such as Nielsen, SPSS, or similar platforms
Strong ability to translate data into strategic insights that drive business decisions
Excellent communication skills, with experience presenting insights to cross-functional teams and senior leadership
Ability to manage multiple projects simultaneously, balancing the needs of various stakeholders
Bachelor's degree in Marketing, Consumer Behavior, Business, or a related field
Preferred
Experience within the food or beverage industry
Knowledge of digital tools for consumer tracking and data analytics
Understanding of evolving consumer behavior, especially in relation to health, sustainability, and premiumization trends
Experience working with and managing third-party research agencies
Master's degree preferred
Company
Dole Packaged Foods
We deliver high-quality fresh and packaged fruit with positive impact on people, planet and prosperity.
10001+ employees
Funding
Current Stage
Late StageRecent News
2025-07-19
Morningstar.com
2025-05-20
Company data provided by crunchbase