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Digitas North America · 2 weeks ago

Vice President Group Director, Connections Strategy

Boston, MA

Full-time

Hybrid

Director/Executive

$160K/yr - $245K/yr

15+ years exp

Digitas North America is a Networked Experience Agency that creates magnetic experiences for brands. They are seeking a Vice President, Group Director, Connections Strategy to lead CRM and Loyalty strategies, ensuring best-in-class solutions and guiding client relationships.

Marketing & Advertising

Responsibilities

Set the vision and strategic direction for CRM & Loyalty across a portfolio of clients and agency initiatives

Develop, refine, and scale agency frameworks, playbooks, and toolkits for CRM & Loyalty excellence

Inspire innovation by evaluating and piloting new technologies, tools, and approaches (e.g., AI-driven personalization, advanced analytics, loyalty models)

Champion the use of data and partner with data scientists to guide the activation of data-driven segmentation insights

Inspire and reimagine the activation of data-driven (0P, 1P,3P) insights and maximize the use of marketing technology to activate strategies across addressable channels that meet and anticipate customer needs

Evaluate CRM maturity and opportunities for improving lifetime value

Envision the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life

Reveal consumer motivations to influence a brand’s messaging strategies, and establish a compelling value exchange for brands looking to build relationships with their known customers

Serve as strategic advisor to senior client stakeholders, guiding holistic customer experience transformation

Lead senior-level workshops and planning sessions, translating business goals into actionable CRM & Loyalty strategies

Proactively identify and solve for client needs, industry trends, and market shifts

Lead senior-level client workshops, from crafting a client’s strategic vision to defining strategic frameworks, to building a prioritized set of customer experiences

Build senior-level client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact

Support business development efforts and delivering high-quality and compelling recommendations

Author thought leadership and contribute to agency knowledge sharing on CRM, Loyalty, and marketing innovation

Steward agency culture—modeling values, supporting DE&I, and promoting collaboration and creativity

Partner with cross- capability leaders at a matrixed organization to translate the holistic communications plan into innovative CRM programs, resulting in smartly-mapped marketing tactics that deliver on stated goals

Manage the development of a team of supporting strategists; inspiring and leading direct reports and extended partner, and guiding the quality of agency output and its impact

Qualification

CRM solutionsLoyalty program developmentMarTech stacksData-driven insightsOmni-channel media orchestrationAnalytical thinkingCreative storytellingGenerative AI toolsTeam leadershipCommunication skillsOrganizational skillsTime management

Required

15+ years of expertise in CRM and Loyalty program development

Minimum 4-year college degree

Proven track record leading teams and innovative CRM or Loyalty solutions leveraging mature MarTech stacks, including orchestration, messaging and loyalty platforms (Salesforce, Adobe or Braze preferred)

Exceptional knowledge of CRM or Loyalty, adept at innovative channel selection and role definition

Strong analytical thinker with exceptional research dexterity to uncover data and insights

Creative provocateur and persuasive storyteller with a keen ability to shift perspective and illuminate insights

Understanding of how data and technology enable personalization at scale

Proven leader and relationship builder with executive-level clients

Approachable manager with a strong history of team oversight and talent development

Exceptional communication, organizational and time management skills

Flexibility to adapt quickly to change

Preferred

Masters degree

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) for tasks like ideation, research, or content generation