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Meta · 2 weeks ago

Creative Director, Performance Marketing

Menlo Park, CA

Full-time

Hybrid

Senior Level

$121K/yr - $173K/yr

5+ years exp

Meta is a technology company that builds tools to connect people and grow businesses. They are seeking a Creative Director for Performance Marketing to lead innovative, concept-driven campaigns targeting small and mid-size business audiences across various digital platforms.

Computer Software

Comp. & Benefits

Responsibilities

Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy

Leverages historical campaign performance and trends to inform future creative decisions

Works with AI and GenAI tools for creative ideation and production

Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials

Leads regular creative reviews and presentations to internal stakeholders, including leadership

Sets the creative inputs across creative testing plans to optimize creative

Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication

Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding

Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals

Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

Qualification

Art directionAIGenAI toolsAdobe Creative SuiteFigmaPresentation skillsCollaborationStrategic thinkingProblem-solvingTime management

Required

5+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation

Experience with AI and generative AI tools used for creative ideation and production

Portfolio that showcases ideate, develop, and refine concept-driven campaigns that drive results, a mastery of art direction, and design principles

Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels

Understanding of the business-to-business marketing landscape and Meta's advertising tools

Demonstrated experience collaborating effectively with external agencies and cross-functional teams

Experience problem-solving and thinking strategically for advertising campaigns

Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders

Software Proficiencies: Figma, GenAI tools, Adobe Creative Suite including Firefly