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E.L.F. BEAUTY · 6 hours ago

Sr. Manager, Brand Marketing, e.l.f. Cosmetics

Oakland, CA

Full-time

Hybrid

Senior Level

6+ years exp

E.L.F. Beauty, Inc. is a leading cosmetics brand committed to clean and cruelty-free beauty. The Sr. Manager, Brand Marketing will lead global go-to-market strategies, orchestrating product launches and ensuring alignment across teams to drive brand growth and storytelling.

BeautyConsumer GoodsCosmeticsE-Commerce

Growth Opportunities

Responsibilities

Lead Global Launch Strategy: Own end-to-end go-to-market planning for key global initiatives—from positioning and creative strategy to regional rollout and post-launch analysis

Drive Brand & Business Growth: Partner with cross-functional teams (Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, Legal) to build and execute plans that deliver business impact and brand love

Shape Global Storytelling: Translate product strategy into breakthrough creative platforms and compelling campaign narratives that resonate across diverse audiences and markets

Orchestrate Go-to-Market Excellence: Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified global presence

Connect Insights to Action: Synthesize data, consumer behavior, and cultural signals into provocative insights that inform strategy and spark innovation

Be the Voice of the Brand: Champion e.l.f.’s fearless, inclusive, and playful DNA in every touchpoint—from retailer sell-ins to influencer campaigns to internal storytelling

Build for Scale: Develop repeatable frameworks and playbooks that strengthen our global launch capabilities and accelerate speed-to-market

Lead with Financial Rigor: Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact

Inspire and Influence: Lead presentations across the organization and with external partners that align, excite, and mobilize teams around big ideas

Qualification

Brand managementGo-to-market strategyConsumer insightsData analysisCreative developmentAnalytical rigorCultural awarenessCross-functional collaborationPresentation skills