Publicis Digital Experience ยท 3 weeks ago
Account Director
New York, NY
Full-time
Hybrid
Director/Executive
$120K/yr - $188K/yrPublicis Digital Experience is a division of Publicis Groupe focused on enhancing digital capabilities for clients. The Account Director will develop customer interaction strategies and collaborate with various teams to improve loyalty programs and customer satisfaction.
Marketing & Advertising
Responsibilities
Strategy & Design: Develop and implement integrated member engagement tactics and programs that align with business and brand goals
Data Analysis: Analyze customer data and feedback to gain insights into customer behavior, identify trends, and pinpoint opportunities for program enhancement
Program Optimization: Continuously optimize loyalty program features, rewards, promotions, and touchpoints to maximize customer satisfaction and drive repeat business
Cross-Functional Collaboration: Work closely with marketing, data, product, and other departments to ensure seamless integration of loyalty programs with overall business objectives
Campaign Management: Partner with the execution teams on the development of campaigns and initiatives that promote program engagement, reduce churn, and improve customer lifetime value
Program Improvement: Recommend and implement communication enhancements based on customer feedback, performance data, and competitive analysis
Qualification
Required
A bachelor's degree in Marketing, Business Administration, or a related field
Excellent written and verbal communication skills are essential for crafting compelling messages and collaborating effectively
Strong organizational, planning, and project management skills are needed to manage multiple communication initiatives
The ability to analyze communication data and identify actionable insights is important for optimizing outreach
Preferred
Prior experience in customer loyalty, CRM, or related marketing roles is preferred
Proficient in Microsoft Office and/or Google Suite
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Digital Experience
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.
New York, NY, US
5001-10000 employeesFunding
Current Stage
Late StageLeadership Team
Nicole Stanley
Chief Operating Officer, Publicis Digital Experiences Group
Shannon Boyle
Chief Talent Officer
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