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Meter · 2 months ago

Partner Marketing Manager, Resale Channel

United States

Full-time

Remote

Mid, Senior Level

$130K/yr - $175K/yr

Meter is a company focused on building better networks and is seeking a Partner Marketing Manager to enhance their growth through channel partners. The role involves developing and executing partner marketing strategies, managing campaigns, and collaborating with VAR partners to drive measurable results in a fast-paced environment.

Information TechnologyInternetIT InfrastructureSoftware

Responsibilities

Become the expert on our VAR partners, deeply understanding their business models, audiences, and go-to-market strategies

Build and execute an end-to-end partner marketing strategy for the VAR program, aligning closely with sales to maximize impact

Develop and launch tailored marketing plans for each of our strategic VAR partners, driving measurable partner-sourced pipeline growth and optimizing our marketing spend

Take ownership of key partner marketing programs with VAR partners, including events and sales incentives, and deliver measurable impact in driving pipeline through these activities

Support partners at every stage of their journey with Meter: ramping up existing partners, launching new partnerships, and building awareness to recruit new ones

Collaborate with VAR partners to design and execute strategic marketing plans that align with shared goals

Manage campaigns across multiple marketing channels, including messaging and positioning, content creation, demand generation, events, and more

Support and activate high-visibility partner events, both in-person and virtual

Develop partner-facing collateral, playbooks, and enablement resources to make it easy for partners to sell Meter

Work closely with the partner sales team to integrate marketing activities into larger account plans, ensuring we’re driving maximum impact to and through these partners