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Truist · 2 months ago

Sr. Content Marketing Strategist

Charlotte NC - 214 North Tryon Street

Full-time

Onsite

Senior Level

5+ years exp

Truist Bank is an organization focused on inspiring and building better lives and communities. They are seeking a Sr. Content Marketing Strategist to create strategic content for client communications and experiences, ensuring the Truist brand voice is consistently delivered throughout the organization.

BankingFinanceFinancial Services

Responsibilities

Be the Truist brand voice by championing our verbal identity principles through effective content strategy, writing, and editing, peer review, agency consultation, ongoing training and education, and pair writing with subject matter experts

Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams. This could include using research and applying behavioral science principles to determine the appropriate tactics for our various audiences and channels

Write and edit outstanding copy that’s quickly engaging, easy to understand, on-brand, and backed by data and research. Content could be for websites, applications, emails, videos, articles, reports, naming exercises, social media, ads, brochures, direct mail, and other marketing or service channels

Collaborate like a great teammate with business partners, marketing and brand strategists, designers, legal and compliance partners, and other key stakeholders to deliver distinctive client experiences with compelling content

Love and champion editorial style by following, promoting, and adding to grammar and format guidelines to ensure quality, consistency, and brand alignment across product families within Truist

Lead with strategic solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams

Adopt new and existing technology to capture, store, deliver and preserve Truist content

Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards

Qualification

Content marketing expertiseProject managementStrategic thinkingMicrosoft ExcelMicrosoft PowerPointAdobe Creative SuiteCoachingBehavioral science principlesMarket researchDigital marketingFinancial industry experienceCommunicationTeam collaborationMentoring

Required

Bachelor's degree in Marketing, Communications, Business Administration, English or related field, or equivalent education and related training

Five years of related experience or an equivalent combination of education and experience

In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with content marketing and the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital)

Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity

Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market

Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders

Ability to provide direction, coaching and mentor experienced teammates

Fluent in Excel and PowerPoint, preparing presentations for senior level teammates

Language Fluency: English (Required)

Preferred

Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way

Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience

Specialized content marketing and/or broad knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital experiences, personalization, audience targeting)

Technical proficiency with Microsoft suite and Adobe creative suite

Financial industry experience

Master's degree in English, Marketing, Business Administration, Communications, or related field