Apply on Employer Site

Critical Mass · 2 months ago

Activation Director, AdOps

New York

Full-time

Onsite

Lead/Staff, Director/Executive

$100K/yr - $130K/yr

5+ years exp

Critical Mass is hiring a Creative Activation Director to lead a strategic team within their fast-growing US operation. The role involves overseeing data-driven digital campaigns, mentoring a team of specialists, and managing operations across various digital channels for major clients.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Oversee the day-to-day activation and optimization of large-scale, data-driven campaigns, with flagship accounts and high-profile brands

Lead, mentor, and empower a team of activation specialists, fostering growth, resilience, and process excellence

Manage campaign operations across all major digital channels (display, video, and social), ensuring seamless integration with platforms such as Meta, Snapchat, LinkedIn, TikTok, and Pinterest

Serve as the hands-on expert for DCO, leveraging platforms like Flashtalking, DoubleClick Studio, Clinch, and others to deliver innovative, personalized creative at scale

Own processes related to internal ticketing systems (e.g., Hive) and ArtBot’s proprietary creative platform (ACE), ensuring all workflow runs smoothly and efficiently

Partner confidently with clients, media agencies, and technology partners (e.g., Google, Meta), representing ArtBot as a solutions-oriented leader

Drive continuous workflow and process improvements, championing best practices in campaign management, data integration, and creative production

Ensure your team to follows rigorous quality standards in every aspect of campaign execution

Cultivate a collaborative, empathetic, and high-performance team culture, helping shape the future of ArtBot’s US operation

Contribute to the growth of the US business—onboarding new accounts, and playing a key role in ArtBot’s expansion

Qualification

DCO platformsDigital ad operationsLeadershipData analysisCampaign managementExcelCSSHTML5JavaScriptProcess improvementCommunication

Required

5+ years of experience in digital ad operations, with a proven track record managing complex, cross-channel campaigns

Hands-on expertise with DCO platforms (e.g., DoubleClick Studio, Flashtalking, Sizmek, Adform, Smartly, Clinch) and familiarity with video ad servers like Innovid and CM360

Demonstrated leadership ability, with direct experience managing teams and developing talent

Strong organizational skills and the ability to balance multiple priorities in a fast-paced environment

Advanced Excel skills and a high level of comfort working with large data sets

Excellent communication skills—you can engage both technical and non-technical audiences, internally and externally

Experience driving workflow/process change and fostering a process-driven, detail-oriented culture

Working knowledge of CSS, HTML5, or JavaScript, and experience collaborating with product or development teams

Understanding of creative production processes and agency workflows

Exposure to site tagging, audience segmentation, and advanced campaign reporting

A resilient, logical, and solution-focused mindset

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, sick days

Access to online services for families and new parents

Diversity and Inclusion Board with 12 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (1)

2023 (2)

2022 (2)

2021 (1)

2020 (3)