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Assort Health · 3 days ago

Senior Product Marketing Manager / Product Marketing Lead

San Francisco, CA

Full-time

Onsite

Senior Level, Lead/Staff

$150K/yr - $215K/yr

5+ years exp

Assort Health is dedicated to making exceptional healthcare accessible anytime, anywhere, for everyone. As the first product marketer, you will build the marketing function from the ground up, crafting compelling narratives and leading integrated product launches to drive growth and enhance patient experiences.

Artificial Intelligence (AI)Business Process Automation (BPA)Telehealth

Responsibilities

Craft and socialize a unified messaging & positioning framework that resonates with COOs, practice managers, and clinicians

Lead integrated launches (briefs, assets, metrics) that deliver 30%+ of net‑new pipeline

Produce customer proof—case studies, video spotlights, ROI models—that shorten sales cycles by 20%

Build and maintain the sales‑enablement kit (narrative deck, battlecards, ROI calculator, objection handling)

Partner with Product on pricing & packaging experiments that accelerate ARR growth

Spin up an EHR‑integration microsite that ranks on page 1 and doubles demo requests

Refresh battlecards after a competitor raises funding

Launch and analyze an A/B nurture sequence to lift MQL‑to‑SQL conversion by 15%

Qualification

B2B SaaS marketingTechnical depthStorytellingHubSpot/MarketoGA/LookerEHR ecosystems experienceApplied AI platforms experienceCommunication skills

Required

5–8 years of B2B SaaS product marketing to non‑technical buyers (healthtech / govtech / edtech / fintech a plus) with proven 0→1 ownership of positioning and launch programs

Storytelling horsepower—exceptional written, verbal, and visual communication

Technical depth that lets you brief engineers and reassure CIOs

Fluency with HubSpot/Marketo, GA/Looker, and basic design tools (Slides, Figma)