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Weber Shandwick · 11 hours ago

(Freelance) Senior Manager, Earned Media - Beauty

New York, NY

Full-time

Hybrid

Senior Level

$85K/yr - $100K/yr

5+ years exp

Weber Shandwick is a leading global PR agency focused on engagement and storytelling. They are seeking a Senior Manager, Earned Media with deep beauty expertise to lead earned media strategies for major beauty brands, while mentoring junior teammates and cultivating media relationships.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Lead Earned Media Efforts: Lead proactive and reactive media outreach to secure high-impact coverage across top-tier beauty, lifestyle, consumer, and trade publications, translating brand strategies into compelling earned storylines that break through with press and consumers

Drive Day-to-Day Client Relations: Serve as a key day-to-day client contact for earned media, confidently presenting strategies, updates, and recommendations while fostering trust through clear, compelling communication

Build & Maintain Editorial Relationships: Cultivate strong, ongoing relationships with editors, writers, producers, and emerging media voices — from traditional outlets to non-traditional platforms like newsletters/Substacks, podcasts, and social channels

Support Product & Campaign Launches: Develop and manage media strategies for major brand moments — from product & campaign launches and press trips to NYFW, stylist relations, red carpet partnerships, and seasonal storytelling

Trend Spotting: Stay on top of emerging beauty, wellness, and pop culture trends; identify real-time opportunities for clients to insert themselves into relevant conversations

Press Material Development: Draft and edit compelling media materials, including press releases, pitches, messaging docs, and executive talking points

Team Mentorship: Mentor junior staff, providing guidance on pitching, relationship-building, and account management

Evaluate Earned Impact: Distill insights and key learnings to optimize future earned strategies and demonstrate impact to clients

Qualification

PR experienceMedia relationshipsIntegrated campaignsMeasurement toolsWritten communicationPresentation skillsTrend spottingClient counselingMentorshipOrganizational skills

Required

5–7 years of PR or communications experience, agency or in-house

Bachelor's Degree (preferably in Communications, Marketing, Journalism or related field)

Proven media relationships across beauty, lifestyle, and culture verticals

Experience developing and executing integrated campaigns that incorporate influencer, content, and social extensions

Ability to counsel clients on media relations activities and present plans in a convincing manner

Excellent written and verbal communication skills

Strong organizational and presentation skills; able to manage multiple priorities in a fast-paced environment

Familiarity with measurement and analytics tools (Muck Rack, Meltwater, Cision, etc.)

Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees