Golin · 3 months ago
VP, Social Content Strategist
Dallas, TX
Full-time
Hybrid
Director/Executive
$120K/yr - $165K/yr
10+ years expGolin is a global, award-winning public relations agency that helps create change that matters. The VP, Social Content Strategist will lead the development of innovative social strategies that integrate paid, earned, and owned media to enhance brand relevance and community engagement.
AdvertisingInformation TechnologyPublic RelationsSocial Media
Responsibilities
Partner closely with the SVP, Executive Director, Digital Strategy to lead four major social accounts in the Dallas office
Drive day-to-day execution of social content with a community-first approach
Lead social strategy development across paid, owned, and earned channels
Provide senior-level brand counsel and client support, especially on new business efforts
Orchestrate and direct a team to deliver best-in-class social work
Oversee content creation, community engagement, and reactive social strategy
Collaborate with cross-functional teams (paid, influencer, creative, analytics) to deliver integrated storytelling
Serve as a go-to expert on social media trends, platform updates, and cultural moments
Support new business development and help scale social offerings
Provide client counsel and jump in where needed to support strategic initiatives
Manage and mentor junior team members; expected to have 2–3 direct reports
Help shape team structure and workflow alongside the SVP, Executive Director, Digital Strategy
Contribute to thought leadership and internal innovation efforts
Qualification
Required
10+ years of experience in digital/social media, preferably with large, complex brands
Strong leadership and team orchestration skills
Deep understanding of major and emerging social platforms, including best practices and user dynamics
Experience in social content strategy, community management, and brand storytelling
Ability to translate insights from analytics into actionable recommendations
Comfortable working in a fast-paced, evolving environment with multiple stakeholders
Excellent communication and presentation skills
Ability to mentor and develop talent, fostering a collaborative and high-performing team culture
Preferred
Experience managing paid social campaigns is a plus
Familiarity with tools like Sprinklr, HootSuite, Slack, SharePoint, and AirTable
Strategic thinker with a passion for innovation and growth
Benefits
Flexible time off
Enhanced family care
Generous health and wellness benefits
Workplace hybrid flexibility
Monthly LifeTime stipend for the gym or hobbies
Company
Golin
Golin offers businesses with technology solutions and insights that focus on connecting brands with their customers. It is a sub-organization of Interpublic Group.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Matt Neale
Chief Executive Officer
Gary Rudnick
President and Chief Operating Officer
Recent News
2025-11-05
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2025-09-15
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