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Firehouse Subs · 14 hours ago

Manager, Field Marketing, Firehouse Subs, US&C

Jacksonville, FL

Full-time

Onsite

Mid Level

3+ years exp

Firehouse Subs is part of Restaurant Brands International Inc., one of the world's largest quick service restaurant companies. The Marketing Manager for Firehouse Subs in the Southeast is responsible for supporting franchisees' sales and profitability through the planning and execution of regional marketing strategies and campaigns tailored to local markets.

Food and BeverageHospitalityRestaurants

Responsibilities

Works closely with the Firehouse Subs® US regional field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts

Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals)

Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value

Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability

Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories

Provides reporting and business/trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions

Adds to franchisees’, regional team’s, and the brand’s understanding of regional and individual restaurant sales and traffic-driving tactics

Performs regular restaurant visits throughout the Southeast region to audit merchandising execution & build relationships with franchise partners

Qualification

Marketing StrategyBusiness AcumenData AnalysisMicrosoft SuiteCommunication SkillsOrganizational SkillsProblem-Solving Skills

Required

Bachelor's Degree in Business, Marketing, Sales, or a related field

3-5 years relevant work experience

Demonstrates excellent organization skills, with ability to prioritize and handle multiple tasks

Demonstrates strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees

Demonstrates effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis

Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal RBI functions, and senior leadership

Demonstrates high level of problem-solving skills

Advanced in Microsoft Suite (especially Excel and PowerPoint)

Honesty, high integrity, personal accountability, ownership, and a passion for the success of the brand, the team, and personal career growth