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iHerb · 7 hours ago

CRM Marketing Specialist II

United States

Full-time

Remote

Entry, Mid Level

$51K/yr - $100K/yr

2+ years exp

iHerb is on a mission to make health and wellness accessible to all. The CRM Operations Specialist will play a crucial role in the execution and optimization of global campaigns, focusing on email template development and coding, ensuring high-quality delivery of marketing communications across various channels.

BeautyDelivery ServiceE-CommerceFood and BeverageHealth CareRetailSoftwareWellness

Comp. & Benefits

Responsibilities

Email Template Development & Optimization: Design, code, and maintain responsive email templates from scratch using advanced HTML and CSS. Ensure flawless rendering and functionality across a wide range of email clients and mobile devices, and optimize for performance

Campaign Execution & Deployment: Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms (e.g., Braze, Simon Data), ensuring adherence to specified send criteria, audience segmentation, and scheduling

Quality Assurance (QC): Serve as a meticulous quality control specialist, reviewing campaign setups, creative assets, copy, and segmentation, and personally QA'ing email template code to ensure accuracy, brand consistency, and integrity prior to launch

Copywriting Support: Contribute to campaign content by handling specific copywriting needs, particularly for regional and co-op marketing initiatives

A/B Test Execution: Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization

Cross-Functional Collaboration: Coordinate and liaise effectively with internal teams, including regional marketing, design, translation, data, and technology teams, to gather necessary assets and align on campaign requirements

Tool Management Assistance: Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in the resolution of operational issues

Reporting & Analysis Support: Assist in gathering campaign performance data and conducting basic analysis to inform future strategies

Process Adherence & Improvement: Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency

Qualification

HTML & CSSCRM/ESP platformsCampaign segmentationA/B testingCopywritingTask managementAttention to detailOrganizational skillsCommunication skillsCollaboration

Required

Expert proficiency in HTML & CSS specifically for email template development, including responsive design principles and cross-client compatibility

Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices

Proficiency with enterprise-level CRM/ESP platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign, Simon Data, Iterable)

Exceptional attention to detail and strong organizational skills

Excellent written and verbal communication abilities

Ability to manage multiple tasks simultaneously and adapt to changing priorities

A collaborative mindset with proven ability to work effectively across various teams

2-4 years of hands-on experience in CRM operations, email marketing, or digital campaign execution, with significant experience in email template coding and development. Preferably in a high-volume, fast-paced environment. Experience within an e-commerce environment is a plus

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience

Preferred

Experience/knowledge of Braze, Simon Data, Asana, and Tableau is a plus

Knowledge of snippet languages such as Jinja and Liquid is a plus

Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Slides, Forms) is preferred

Experience with Microsoft Office Suite (Word, Excel)

Benefits

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan.

Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies.

Employees will enjoy paid holidays throughout the calendar year.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.