Later · 1 hour ago
Senior Marketing Operations Manager
New York, New York, United States
Full-time
Hybrid
Senior Level
$132K/yr - $142K/yr
6+ years expLater is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. They are seeking a Senior Marketing Operations Manager to oversee the systems, processes, and insights that drive Later’s marketing engine, ensuring effective campaign execution and data integration across various platforms.
AppsiOSMarketing
Responsibilities
Act as the operational architect for Marketing — designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel
Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization
Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals
Own and optimize the Core Marketing system Marketo — ensuring data flows accurately and tools are properly integrated
Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations)
Contribute to lead scoring, lifecycle management, and campaign taxonomy to drive consistency and reporting accuracy
Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns
Lead the daily administration of Marketo, managing users, roles, campaign structures, and naming conventions
Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure campaigns launch efficiently and accurately
Collaborate with RevOps, Sales Ops, and Data Engineering to align on CRM processes, reporting, and attribution frameworks
Serve as a trusted advisor to marketers on campaign best practices, process design, and tool adoption
Mentor junior team members and cross-functional peers, with potential to grow into people leadership within 6–12 months
Stay ahead of evolving MarTech trends, integrations, and automation strategies to keep Later’s systems best-in-class
Continuously evaluate new tools, vendors, and data enrichment solutions that can improve scalability and insight quality
Document processes, create internal playbooks, and drive operational excellence across the marketing organization
Qualification
Required
6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment
Proven expertise in marketing automation administration (Marketo required) and CRM systems such as Salesforce, HubSpot
Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration)
Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks
Deep understanding of marketing data hygiene, normalization, and attribution methodologies
Analytical mindset with the ability to connect operational metrics to business outcomes and influence strategy through insight
Exceptional collaboration and communication skills — able to work fluidly across Marketing, Sales, Data, and Finance
Curious, proactive, and solution-oriented: you thrive on improving systems and finding smarter ways to work
Bachelor's degree in Business, Marketing, Data, or a related field (or equivalent experience)
Company
Later
Later is the world’s first Social Revenue Platform
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1.3MKey Investors
Aspect Ventures
2022-04-27Acquired
2015-09-01Seed
2014-12-27Seed· $1.3M
Leadership Team
Ian MacKinnon
Co-Founder/Chief Technology Officer
Recent News
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