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SuperOrdinary · 4 months ago

Livestream Strategist, TikTok Beauty

Beverly Hills, CA

Full-time

Onsite

Senior Level

$80K/yr - $120K/yr

5+ years exp

SuperOrdinary is a dynamic growth partner and marketplace expert, connecting brands with creators and consumers worldwide. They are seeking a highly creative and experienced Livestream Strategist to launch and lead a TikTok Beauty livestream series, responsible for strategy development, performance optimization, and community engagement.

BeautyCosmeticsWellness

Responsibilities

Develop and execute the overarching strategy for our new TikTok Beauty channel, encompassing both shoppable and non-shoppable content. Define the channel's unique identity, tone of voice, and content pillars to resonate with the target audience

Lead the end-to-end creation and launch of the TikTok account, including account setup, profile optimization, and initial content seeding

Generate innovative and engaging content ideas aligned with beauty trends and our brands’ objectives. Create, manage, and maintain a comprehensive content calendar, ensuring a consistent and diverse posting schedule

Develop and implement strategies to attract, grow, and retain a highly engaged community. Monitor comments and messages, leverage trends, and maximize events to foster meaningful interactions and drive fan engagement

Stay relentlessly up-to-date with the latest TikTok trends, features, and algorithms within the beauty industry. Proactively identify opportunities for creative content and strategic collaborations

Set clear goals and KPIs for channel growth and engagement. Monitor, analyze, and report on channel performance, using data-driven insights to refine strategy and optimize content

Supervise and guide a non-live content team, providing creative direction, feedback, and support to ensure consistent content quality and alignment with strategy

Establish a clear plan and timeline for building the account, setting ambitious yet achievable milestones for audience growth, engagement, and content performance