Seminole Brighton Bay Hotel & Casino · 2 months ago
Director - Paid Digital & Social Media
US-FL-Davie
Full-time
Onsite
Director/Executive
8+ years expSeminole Brighton Bay Hotel & Casino is seeking a Director of Paid Digital & Social Media to lead the centralized strategy and execution of paid digital, social, and SEO/SEM campaigns. This high-impact role involves collaborating with various stakeholders to maximize return on investment and drive measurable results across digital and social channels.
Gambling & Casinos
Responsibilities
Define and drive a centralized vision for paid digital, SEO/SEM and social across the global enterprise, ensuring alignment with business objectives and return on investment
Partner with and manage Hard Rock’s external media buying agency, ensuring best-in-class execution, attribution, optimization and reporting across all digital & social campaigns
Deliver robust, transparent reporting with insights, analysis and action items mapped against KPIs and measurable business outcomes
Work with key stakeholders to create a deeper understanding of our online and social audiences – and develop recommendations on how to personalize their ad experience across Hard Rock priorities
Develop ongoing strategies to drive revenue directly from Hard Rock’s social channels, including paid amplification of organic content, direct-to-consumer promotions and emerging platform opportunities
Lead and integrate SEO strategy with paid initiatives, ensuring seamless synergy between organic and paid traffic growth. Oversee Manager of SEO to ensure we are adapting new initiatives (social search, AI, etc.)
Use performance data to develop actionable recommendations, driving efficiency, precision targeting, visibility and higher-value conversions across funnels
Stay ahead of industry shifts, platform innovations, privacy regulations (GDPR, CCPA, etc.), and emerging technologies
Partner with brand, content and creative teams to ensure campaigns are not only effective but also aligned with Hard Rock’s unique voice and global brand
Qualification
Required
8+ years of experience in digital media buying, paid social, and performance marketing (gaming, entertainment, hospitality, lifestyle, and/or sports industry experience preferred)
Strong experience managing external agencies and holding them accountable to performance standards
Deep understanding of SEO/SEM strategy and how it integrates with paid campaigns
Advanced knowledge of digital media platforms, attribution models, tagging/tracking systems, and compliance requirements
Strong analytical skills with the ability to translate data into actionable insights
Collaborative leadership style with experience working across complex, global organizations
Strong analytical skills and ability to analyze large datasets to maximize optimization and ROI efficiencies
Deep understanding and ownership of DMP, CDP, Audiences, Segment building and related customer 360
Bachelors degree in marketing, digital or related discipline
Company
Seminole Brighton Bay Hotel & Casino
Seminole Brighton Casino is one of seven casinos owned and operated by the Seminole Tribe of Florida.
Okeechobee, FL, US
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase