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ASSA ABLOY Group · 3 hours ago

Marketing Specialist - Digital

Tulsa, OK

Full-time

Onsite

Entry, Mid Level

2+ years exp

ASSA ABLOY Group is a global leader in access solutions, and they are seeking a creative and data-driven Digital Marketing Specialist. This role focuses on developing, implementing, and optimizing online marketing efforts, managing campaigns, and enhancing brand awareness through user-centered designs and analytics.

BiometricsConsumer ElectronicsElectronicsFurnitureHomeland SecurityManufacturingPublic SafetySecurityService IndustrySmart Home

Responsibilities

Design and build our internet presence maintaining consistency in design styles and brand identity, adhering to established design guidelines and ensuring a cohesive visual language across all web materials

Maintain Ameristar visibility on SERPS for top third of page positioning on a national level

Update websites using content management system software

Use graphic design and image editing software, particularly Photoshop and Illustrator, to optimize graphics for websites

Utilize digital marketing tools such as Google Analytics, SEO tools, and email marketing platforms to measure and report performance of all digital marketing campaigns and assess performance against goals

Identify critical conversion points and drop off points and optimize user funnels

Create and maintain a database of design assets, page layouts and templates

Manage and maintain multiple websites with product drawings, specifications, photos, and technical data

Develop, implement and manage email campaigns

Engage Ameristar customers via multiple channels to increase brand awareness

Demonstrated ability to own a project from concept to launch

Excellent written and verbal communication skills with high attention to detail and accuracy

Other responsibilities as needed

Qualification

Graphic designUI/UX fundamentalsDigital marketing toolsHTMLJavascriptCSSMarketing automation toolsInnovationCommunication skillsTime-management skillsCreativity

Required

Bachelor's degree in graphic design or a related field or 2+ years of professional design experience

Proven understanding of graphic design and UI/UX fundamentals

Experience with HTML, Javascript, and CSS

Strong sense of creativity, imagination, and innovation – color theory, image editing and composition, and typography

Excellent time-management skills and comfort working in a deadline-driven environment

Ability to deliver production-ready digital assets in a wide variety of formats

Ability to analyze consumer metrics, reports, and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

Proficient in marketing automation tools

Excellent written and verbal communication skills with high attention to detail and accuracy

Company

ASSA ABLOY Group

Glassdoor3.7

ASSA ABLOY Group is a door opening solutions, dedicated to satisfying end-user needs for security, safety, and convenience. It is a sub-organization of ASSA ABLOY Group.

Founded in 1994

Stockholm, Stockholms Lan, SWE

10001+ employees