Chewy · 2 weeks ago
Senior Media Planning Manager
Boston, MA
Full-time
Onsite
Senior Level
$130K/yr - $207K/yr
7+ years expChewy is a company focused on pet products and services, and they are seeking a Senior Media Analytics and Planning Manager to define strategies for premium video across linear television and CTV. The role involves making portfolio-level allocation decisions, collaborating with various teams, and leveraging AI to enhance analysis and decision-making processes.
E-CommercePetRetail
Responsibilities
Define the role of Linear and OTT, reach/frequency guardrails, and duplication thresholds
Own cross‑channel measurement (acquisition, brand lift, incremental reach); translate insights into actions
Design plans for the internal Linear TV buying team to execute, optimized to channel goals
Maintain and build automated executive reporting in Tableau to assist with decision making
Deliver performance reads with actionable insights across Linear TV and OTT
Set evidence thresholds for go/no‑go calls when it comes to buying decisions
Apply AI to accelerate analysis (human-in-the-loop): augment vendor tools and our internal workflows (e.g., anomaly detection, log reconciliation, executive summaries) with documented prompts and QA; AI augments judgment, not decisions
Partner with the AD, Media Planning on test designs, execution, and quarterly portfolio allocation
Oversee data integration & QA across Core, iSpot, VideoAmp, TradeDesk, Amazon DSP, and internal databases; champion third‑party solutions where they add decision value
Conduct competitive/market research and bring a point of view on opportunities, risks, and trade‑offs
Qualification
Required
7+ years of experience in media strategy, marketing analytics, or integrated paid media planning
Portfolio‑level Linear + OTT leadership; proven measurement ownership (MMM, incrementality, brand lift)
Television planning and measurement tool fluency (e.g., Core, iSpot, VideoAmp, Nielsen, OTT DSPs, Comscore)
Experience translating complex performance data into business‑aligned marketing strategies
Proven ability to influence stakeholders at all levels and drive cross‑functional alignment
Exceptional communication skills, with a strong bias for action and attention to detail
Preferred
E‑commerce or direct‑to‑consumer experience
Strong BI/analytics toolkit (Tableau, advanced Sheets/Excel; SQL a plus)
Experience influencing upfront planning in a buyer‑led model; identity/clean‑room or cross‑screen frequency solutions
Benefits
401k
Medical/Rx
Vision
Dental
Life
Disability
Hospital indemnity
Critical illness
Accident
Parental leave
Family services benefits
Backup dependent care
Flexible spending accounts
Telemedicine
Pet adoption reimbursement
Employee assistance program
10% off pet insurance
20% off at Chewy.com
Unlimited PTO, subject to manager approval
Six paid holidays per year
Paid sick and family leave in compliance with applicable state and local regulations
Company
Chewy
Chewy is a pet store that offers products, services, supplies, and prescriptions for pet parents and partners with online services.
10001+ employees
H1B Sponsorship
Chewy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (250)
2024 (164)
2023 (223)
2022 (305)
2021 (189)
2020 (161)
Funding
Current Stage
Public CompanyTotal Funding
$951MKey Investors
Lone Pine CapitalWells Fargo Capital FinanceBlackRock
2024-09-19Post Ipo Secondary· $500M
2019-06-13IPO
2017-04-18Acquired
Leadership Team
Michael Hyman
Vice President
Jim Nelson
Director
Recent News
Benzinga.com
2026-01-13
The Motley Fool
2026-01-09
2026-01-07
Company data provided by crunchbase