First American · 1 day ago
Marketing Analytics Specialist - Remote Eligible
First American is a company that values its people and has been recognized as a great workplace. The Marketing Analytics Specialist will transform raw marketing data into actionable insights to guide decision-making and demonstrate ROI, playing a key role in shaping strategic decisions for the company.
Financial ServicesInsuranceProperty InsuranceReal EstateReal Estate Investment
Responsibilities
Build and maintain dashboards for campaign, channel, and ROI performance
Deliver reporting that is timely, accurate, and actionable for both operational and executive use
Validate marketing data for accuracy, eliminating duplicates and errors
Partner with Marketing Ops to ensure attribution integrity and consistent tracking
Deliver campaign performance readouts in clear, digestible formats
Translate data into insights and stories that influence leadership decisions and drive enterprise-level optimization
Partner with channel managers to design experiments and define success metrics
Analyze and report on validated tests, highlighting learnings and implications for future campaigns
Qualification
Required
3–5 years in marketing analytics, business intelligence, or performance reporting
Proven experience building dashboards and campaign reporting frameworks
Strong data validation and QA skills, with a focus on accuracy
Ability to synthesize complex data into clear insights and recommendations
Familiarity with attribution modeling and test/learn frameworks
Collaborative mindset, with experience working across Ops, Paid Media, and Demand Gen teams
Benefits
Medical
Dental
Vision
401k
PTO/paid sick leave
Employee stock purchase plan
Company
First American
First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment.
Funding
Current Stage
Public CompanyTotal Funding
$450M2024-09-23Post Ipo Debt· $450M
2010-06-01IPO
Recent News
2026-01-16
Company data provided by crunchbase