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Storyblok · 5 hours ago

Field Marketing Manager EMEA - Germany

United States

Full-time

Remote

Senior Level

5+ years exp

Storyblok is a headless CMS company seeking a highly skilled Field Marketing Manager to drive growth in their EMEA business. The role focuses on developing and executing targeted marketing campaigns to support sales efforts, collaborating with cross-functional teams, and optimizing marketing programs based on data analysis.

CMSIaaSInformation TechnologyInternetPaaSSoftwareWeb DesignWeb DevelopmentWeb Hosting

Responsibilities

Develop and execute multi-channel field marketing programs, including events, digital campaigns and ABM plays that are tailored to funnel stage and drive lead gen and progression of pipeline

Identify and prioritize high-propensity accounts in the EMEA market

Develop and execute targeted marketing programs tailored to the specific needs of each account

Leverage tools like 6sense to identify and engage with target accounts

Collaborate with global campaigns teams to adopt and optimize campaigns best suited to the customer buying lifecycle

Provide feedback on the suitability of global campaigns for enterprise demand and demand progression

Measure campaign performance, continually experiment and identify opportunities for improvement

Plan and execute field marketing events, including webinars, workshops, and user conferences

Manage event logistics and budgets

Measure event effectiveness and optimize future events based on data

Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression

Work effectively with cross-functional teams, including marketing, product, and sales

Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results

Develop a quarterly rolling 6-month plan that focuses primarily on new logo growth from acquisition to close

Track and analyze field activity performance to measure ROI and identify trends

Use data insights to optimize marketing strategies and tactics, making data-driven recommendations for improvements

Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements

Qualification

Field MarketingDemand GenerationAccount-Based MarketingCampaign ExecutionEvent ManagementData AnalysisB2B MarketingMarketing CertificationsFluency in EnglishFluency in GermanCommunication SkillsProblem-Solving SkillsInterpersonal Skills

Required

5+ years of experience in field roles, and demand generation/campaign roles as a plus, with a focus on B2B technology or software

Proven track record of building integrated, multi-channel campaigns that drive measurable pipeline growth. Ideally, experience leveraging partner/channel marketing in your campaigns, too

Expertise in planning and executing field marketing events (online and offline), such as webinars, workshops, and user conferences

Strong understanding of account-based marketing (ABM-at scale) strategies, tools and tactics

Experience working across EMEA markets with a focus on German and British territories

Fluency in English and German preferred

Bachelor's degree in Marketing, Business Administration, or a related field

Self starter with excellent communication and interpersonal skills to collaborate effectively with cross-functional teams

Unphased by a fast paced, changing environment with the ability to prioritize tasks and manage multiple projects simultaneously. Strong problem-solving and analytical skills essential

Deep understanding of modern marketing tech stacks and what's needed operationally to build a high impact campaign, including marketing automation platforms, CRMs and ABM tools

A passion for marketing and a desire to drive business growth