Yotpo · 3 weeks ago
Senior Manager, Strategic Marketing
New York
Full-time
Hybrid
Senior Level
$150K/yr - $170K/yrYotpo is leading the next era of trust and loyalty in eCommerce with AI-powered solutions. The Senior Manager, Strategic Marketing will focus on developing and executing innovative account-based marketing strategies to engage top eCommerce brands and drive partnerships.
ContentE-CommerceMarketingSocial Media Marketing
No H1B
Responsibilities
Lead strategy and execution of 1:1 and 1:few ABM campaigns using paid, direct mail, email, gifting, events, and more
Build and maintain target account lists, CRM stages, routing logic, and clean segmentation
Create target lists for events and key moments, then help with outreach and follow-ups that feel thoughtful and timely
Develop relationships with key decision-makers across target brands and work closely with partners and sales teams to identify and pursue joint entry points into priority accounts
Experiment with creative ways to reach prospects and build trust, from social outreach to personalized campaigns
Own day-to-day execution across tools like Influ2, Swan, Clay, HeyReach, Salesforce, Gong, etc
Leverage AI constantly to write, personalize, automate, and prototype. You vibe code utilities and internal tools when manual processes show up twice
Enable the team with messaging, talk tracks, follow-up flows, and ideas that help us win
Own reporting and influence tracking. Not just dashboards, but actual qualitative insight that helps us improve
Attend key events, meet buyers, and make sure we show up in ways that make people want to work with us
Ship fast, get feedback, and keep improving
Qualification
Required
Hunger to jump in and navigate any challenges that come your way
Experience working with or for eCommerce brands, agencies, or tech partners
New does not scare you; it's an opportunity to learn
You're comfortable with ambiguity. You figure things out and build the plan as you go
You have real sales empathy. You want the team to win and you adapt your work based on what's helping close deals
A relationship-first mindset with strong communication skills and genuine curiosity about people and brands
Experience working toward measurable goals or quotas, with a focus on demand generation or partnerships
Must have a valid U.S. work authorization to apply
Preferred
Bonus points if you've worked on the brand side (growth, retention, CX, or eCommerce operations)
You use AI daily to make your work faster, smarter, and more scalable
You track everything, report, and look for optimizations constantly
You know your way around CRM logic, lead routing, segmentation, and stage definitions
You balance IQ with EQ. You're analytical and creative, logical and personable, and you build trust quickly
You're a strong communicator and thoughtful partner across sales, marketing, and ops
You default to action and improve as you go
Benefits
100% coverage of employee medical premiums; 90% coverage for dependent/family premiums
100% coverage of employee dental + vision premiums
Comprehensive life and disability insurance
Flexible Time Off (FTO) policy, sick time, and paid holidays
Equity in options
Company sponsored 401K matching
Pre-tax Commuter and Healthcare benefits
Comprehensive paid leave for new parents and Dependent Care FSA
Individualized career development, rewards, and recognition
Wellness and philanthropic programming and events
Company
Yotpo
Yotpo is an e-commerce marketing platform.
Founded in 2011
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$436MKey Investors
ShopifyBessemer Venture PartnersAccess Industries
2021-09-09Corporate Round· $30M
2021-03-17Series F· $230M
2020-08-04Series E· $75M
Leadership Team
Tomer Tagrin
Co-Founder & CEO
Omri Cohen
Co-founder & COO
Recent News
2025-10-31
Company data provided by crunchbase