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Safe-Guard Products International · 2 days ago

Content Marketing Manager

Atlanta, GA

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Safe-Guard Products International is a leading provider of protection products in the automotive finance and insurance industry. The Content Marketing Manager will oversee all content initiatives, ensuring brand consistency and strategic alignment while managing the content development lifecycle to enhance dealer engagement and consumer awareness.

AccountingAutomotiveCustomer ServiceRisk ManagementWholesale

Growth Opportunities

Responsibilities

Serve as the primary content authority for all MSE projects, providing expert review, feedback, and approval to ensure quality, brand consistency, and strategic alignment

Develop, implement, and manage the comprehensive SGI content calendar, coordinating timelines, resources, and deliverables to support marketing objectives and business goals

Lead the strategic allocation of content resources, working with contractor writers and editors to assign projects based on expertise, capacity, and project requirements to ensure optimal outcomes

Establish and maintain up-to-date brand content style guides and product guides, conducting regular training sessions to ensure all team members understand and adhere to brand standards

Spearhead the ongoing maintenance and strategic improvement of the SGI website, with particular focus on the Resources section, implementing SEO best practices and content optimization strategies to drive traffic and engagement

Identify, evaluate, and implement AI tools and technologies to enhance content creation, optimization, and distribution processes, balancing automation with human creativity to maintain authenticity and quality

Collaborate with marketing strategists to develop content strategies that align with business objectives and resonate with target audiences across multiple channels

Monitor content performance using analytics tools, providing regular reports and insights to inform future content decisions and demonstrate ROI

Guide the development and execution of content for high-priority marketing initiatives, ensuring messaging consistency and strategic alignment

Other duties, as dictated by departmental priorities

Qualification

Content managementSEO principlesContent strategyAutomotive industry experienceAnalytics toolsProject management softwareWriting skillsLeadership abilitiesCreative thinkingAttention to detailPositive attitude

Required

Bachelor's degree in marketing, communications, journalism, or related field

5+ years of experience in content management, content marketing, or similar role, with demonstrated expertise in developing and executing content strategies

Proven track record in managing editorial calendars, content workflows, and resource allocation

Strong understanding of SEO principles, content optimization techniques, and digital marketing best practices

Experience with content management systems, analytics tools, and project management software

Knowledge of AI applications in content creation and marketing, including generative AI tools and automation platforms

Excellent writing, editing, and proofreading skills with meticulous attention to detail

Strong leadership abilities with experience managing contractors or team members

Ability to balance creative thinking with analytical, data-driven decision making

Must have a positive working attitude and thrive in a fast-paced environment

Preferred

Experience working in the automotive industry or with automotive brands

Benefits

Medical, Dental, and Vision Insurance

Flexible Spending Account

Health Savings Account

401(k) Plan with Company Match

Company-paid Short-Term and Long-Term Disability

Company-paid Life Insurance

Paid Holidays and Vacation

Employee Referral Program

Employee Assistance Program

Wellness Programs

Paid Community Service Opportunities

Tuition Reimbursement

Ongoing Training & Personal Development

And More!

Company

Safe-Guard Products International

Safe-Guard is the only Protection Products Platform serving OEMs, top retailers, and independent agents in the finance and insurance sector of the automotive, powersports, marine, and RV industries.

Founded in 1992

Atlanta, Georgia, USA

501-1000 employees