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OLAPLEX · 1 month ago

Vice President, Global Brand Marketing (Hybrid Role - New York)

New York

Full-time

Hybrid

Director/Executive

$250K/yr - $280K/yr

15+ years exp

OLAPLEX, a leader in prestige hair care, is seeking a visionary Vice President of Global Brand Marketing to shape the brand's strategy across multiple portfolios. This role involves leading brand storytelling, campaign development, and cross-functional collaboration to drive global relevance and performance.

BeautyConsumer GoodsCosmetics

Responsibilities

Define and evolve the long-term brand and portfolio strategy across Wash Care, Styling, and Seasonal franchises, ensuring alignment with Olaplex’s purpose, business goals, and global growth ambitions

Lead a unified storytelling approach that connects individual categories under a cohesive brand world. Drive synergy between functional benefits, emotional storytelling, and scientific credibility

Partner with Innovation, R&D, and Commercial to prioritize innovation pipelines, franchise expansion, and lifecycle management across multiple categories

Oversee early-stage product positioning, naming, and claims development across all owned categories, ensuring every concept ladders to the masterbrand platform and has clear competitive distinction

Ensure balance between pro credibility and consumer accessibility, reinforcing Olaplex’s authority and expanding reach across retail and professional audiences

Partner with SVP, Creative, and external agencies to evolve and expand Olaplex’s global creative platform, ensuring cohesion across categories while allowing for franchise and/or product differentiation

Define overarching message hierarchies across categories, campaigns, and markets. Ensure scientific proof points and emotional storytelling are integrated consistently into all brand communications

Lead the creation of global campaign concepts, launch toolkits, and full-funnel content frameworks that guide regional execution. Ensure balance between hero campaigns and always-on storytelling

Drive alignment across Creative, Media, Education, Communications, Commercial, Finance and Regional Marketing teams to ensure category launches and brand campaigns are cohesive and strategically sequenced throughout the year

Partner with regional and/or channel teams to adapt global assets for market needs while maintaining brand consistency

Collaborate with Innovation and R&D at the concept and feasibility stage to influence the innovation roadmap and ensure consumer, stylist, and competitive insights inform development priorities

Partner with Sales and Global Operations to ensure franchise health, launch timing, and portfolio priorities align with business and channel strategies

Oversee post-launch performance reviews, ensuring key learnings inform future product, campaign, and content development

Stay at the forefront of global beauty, professional, and lifestyle trends to identify whitespace and future growth opportunities

Leverage research and insights to inform category strategy, messaging evolution, and content frameworks that resonate across generations and regions

Partner with Media, Commercial, and Finance to translate marketing performance data into actionable business and creative optimizations

Lead annual brand and category budget planning across multiple portfolios, ensuring alignment with corporate objectives and ROI discipline

Define, track, and optimize KPIs tied to brand equity, category health, and commercial impact

Partner with Finance and Commercial leadership to guide trade-offs and resource allocation that balance innovation, equity building, and near-term growth

Lead and coach a team, ensuring clarity of ownership across categories and cultivating a culture of accountability, creativity, and collaboration

Shape the evolving structure of the Global Brand Marketing function to support category leadership, content excellence, and cross-functional alignment

Serve as a senior contact for agency relationships, guiding creative excellence and strategic alignment across brand and category workstreams

Foster an inclusive, high-performing environment that encourages innovation, experimentation, and cross-team transparency

Qualification

Global Brand MarketingStrategic Brand StewardshipIntegrated Marketing CampaignsConsumer InsightsLeadership DevelopmentData-informed Decision MakingAgency ManagementCross-functional CollaborationCommunication SkillsTeam Leadership

Required

15+ years of progressive marketing leadership experience within beauty, personal care, or adjacent lifestyle categories

Deep experience managing multiple categories and leading integrated global marketing campaigns

Proven ability to translate scientific innovation into emotionally resonant brand storytelling

Strategic thinker with strong commercial acumen and a data-informed approach to decision-making

Experience managing complex agency ecosystems and cross-functional global teams

Inspirational leader skilled at developing high-performing teams and empowering senior talent

Strong executive presence and communication skills with ability to influence at all levels

NYC-based, hybrid role

Benefits

Competitive compensation

Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules

Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options

Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents

Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested

Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!

Products: Twenty (20) free products per year, plus a friends and family discount