Housecall Pro · 3 months ago
Senior Product Marketing Manager, Market Strategy
United States
Full-time
Remote
Senior Level
$129K/yr - $152K/yr
5+ years expHousecall Pro is a company dedicated to improving the lives of home service professionals through innovative solutions. The Senior Product Marketing Manager - Market Strategy will drive customer acquisition and revenue by leveraging market insights to create effective packaging, pricing, and go-to-market strategies while collaborating cross-functionally with various teams.
AppsHome ImprovementHome RenovationInformation TechnologyMobileSaaSSoftware
Responsibilities
Build and maintain segment definitions using firmographic, behavioral, and product usage data; size opportunities and recommend where to focus next
Propose and refine packaging and pricing strategies, including good-better-best and vertical industry bundles; define upgrade paths
Write clear, differentiated messaging and positioning by segment and buyer; translate into website copy, in-product text, email, and sales collateral
Run win/loss and competitor tear-downs on an ongoing basis; publish battlecards and reasons-to-switch materials
Build sales enablement content including talk tracks, objection handling, ROI tools, and case studies; measure impact on win rate and attach
Plan and execute experiments across pricing, packaging, lifecycle, and in-product prompts, in collaboration with Analytics
Monitor and report on key metrics such as conversion, average contract value (ACV), attach rate, payback, and churn by segment; share regular scorecards with recommendations
Create concise go-to-market briefs, align stakeholders, manage timelines, and deliver high-quality assets on schedule
Qualification
Required
5–10 years of experience in B2B SaaS product marketing or adjacent growth/strategy roles with ownership of a segment or vertical motion
Hands-on experience with packaging and pricing strategy development, testing, and rollout
Proficiency in data analysis tools (i.e. SQL, Tableau)
Strong understanding of statistical analysis, data modeling, and core business metrics
Experience designing and interpreting research and experiments (e.g. surveys, clustering, win/loss, A/B testing; MaxDiff or conjoint a plus)
Proven ability to drive measurable business impact in partnership with Product, Sales, Analytics, and Finance
Excellent storytelling and writing skills with the ability to turn complex insights into clear, actionable narratives
+ Bachelor's degree or equivalent work experience required
Preferred
Bias to action and clear decision-making with written briefs and measurement plans
Deep customer empathy built from interviews, call listening, and time in the field
Comfort operating within a hybrid product-led growth (PLG) and sales-led growth (SLG) environment
Familiarity with field service or B2B enterprise environments
Experience with tools like Appcues, Storylane, and Figma for light editing
Benefits
Medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
Health care insurance (medical, dental, vision, disability)
Employee assistance program
401(K)
Flexible time off
Paid parental leave
Tech reimbursement
Other company benefits
Company
Housecall Pro
Housecall Pro is a developer of a mobile software platform used to connect back-end business operations and homeowners.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$175.05MKey Investors
PermiraVista Credit PartnersAkkadian Ventures
2022-06-23Series D· $65M
2022-06-23Debt Financing· $60M
2020-11-04Secondary Market
Leadership Team
Ian Heidt
Chief AI Officer & Co-founder
Roland Ligtenberg
Co-Founder, SVP Growth & Innovation
Recent News
vcnewsdaily.com
2026-01-13
General Catalyst
2026-01-05
Company data provided by crunchbase