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Kobie · 1 day ago

Director, Strategic Consulting

United States

Full-time

Remote

Director/Executive

10+ years exp

Kobie is a recognized leader in loyalty marketing, offering a collaborative and growth-focused culture. The Director of Strategic Consulting will lead loyalty consulting, strategy, and program design to enhance consumer engagement and deliver enterprise value for clients.

Loyalty ProgramsMarketing

Responsibilities

Design, Evolve & Optimize Loyalty & Engagement Programs: Serve as a trusted partner to clients, designing, evolving, and optimizing loyalty, retention, or engagement programs (for B2C or B2B) that align with broader business goals

Lead and Deliver: Partner with cross-functional Kobie teams to drive strategic client roadmaps. Provide actionable recommendations and loyalty strategies that align with clients’ business objectives and customer needs

Solution & Analyze: Synthesize research and data analysis into insights and recommendations for senior-level clients. Create briefs and playbooks to guide the execution of CX, marketing communications, technology, and data delivery. Develop hypothesis-based learning agendas to inform test-and-learn activities

Tell Data Stories: Communicate fact-based, defensible points of view effectively to internal and external stakeholders

Provide Thought Leadership: Monitor and apply relevant market research, industry trends, and best practices. Publish internal and external POVs, case studies, and frameworks

Manage Execution: Oversee scope and deliverables for multiple projects and/or clients, ensuring on-time and on-budget delivery

Qualification

Loyalty Program ExpertiseStrategic ConsultingLoyalty MarketingCross-Industry PerspectiveCRM ConsultingDigital MarketingCustomer EngagementResults-OrientedGritInfluenceCuriositySavvyInclusion

Required

Bachelor's degree and prior loyalty marketing experience required

10+ years of experience in marketing, loyalty, customer engagement, or consulting

Demonstrated experience in loyalty / engagement or CRM consulting (B2C and/or B2B)

Proven experience in the design, implementation, and evolution of loyalty programs, ensuring they effectively engage customers and drive business results (either B2C or enterprise / B2B)

Experience across at least two verticals (e.g. financial services, travel, entertainment, telecom, B2B services) and ability to adapt frameworks across sectors

Deep understanding of loyalty and/or marketing best practices (rewards earn and redemption, liability management, CRM, digital marketing, CX)

Expertise in digital marketing, personalization, omni-channel communication planning, and lifecycle campaign activation

Ability to become a trusted advisor to clients through the use of soft skills and thoughtful, strategic recommendations

Skilled in building long-term relationships based on trust and delivering value through consultative approaches

Efficiently aligns time, budget, and stakeholders to achieve quality outcomes that match organization priorities

Takes personal responsibility through planning and communication

Comfortable working independently on tough assignments

Balances autonomy with the awareness of when to ask for help

Quickly recalibrates after failures to move forward during challenges

Possesses strong presence and gravitas

A data-driven strategy storyteller with the ability to clearly present and influence ideas and concepts

Shares information with a team-first mentality

Proactively seeks ways to advance skills

An active listener who provides and receives timely, direct, unbiased, and actionable performance feedback

Analyzes situations with critical thinking to develop and implement solutions in a high-ambiguity, fast-paced environment

Comfortable navigating grey areas and can simplify complexity

Invites diverse perspectives and shares ownership and visibility

Eliminates silos to tackle problems and advance work

Preferred

Ideal candidate will have category knowledge in Retail with additional experience in one or more verticals: retail, consumer products, financial services, or travel and hospitality

Preferred candidate will have experience with global loyalty programs using programmatic and non-programmatic approaches

Preferences also include candidates with Cobrand, Multi-brand, and/or Paid Program experience