SeneGence International · 21 hours ago
Vice President of Global Marketing
Sapulpa, OK
Full-time
Onsite
Director/Executive
10+ years expSeneGence International is seeking a growth-minded individual to lead their global marketing efforts. The Vice President of Global Marketing will develop and execute comprehensive marketing strategies to drive brand awareness and support the independent salesforce, while managing a team of marketing professionals and collaborating with cross-functional teams.
CosmeticsDirect Sales
Responsibilities
Develop and execute a marketing strategy that aligns with Core 48 that supports the company's business goals and objectives
Develop & lead integrated go-to-market strategies for all product and promotional campaigns globally
Support the company’s digital transformation and ecommerce upgrade by developing and executing digital marketing strategies including messaging
Analyze and report on marketing metrics and make data-driven decisions to continuously improve marketing effectiveness
Manage the company's brand, brand development and brand reputation including overseeing the creative team as well as the teams responsible for media relationships, messaging and positioning and, strategic partnerships
Lead and manage a team of marketing professionals, including setting goals, providing guidance and mentorship, and evaluating performance
Manage the marketing budget and allocate resources effectively
Stay current with industry trends, market intelligence, and competitive analysis, and incorporate insights into marketing strategies
Represent SeneGence at corporate-sponsored and industry events. Travel may be required
Ability to work on short deadlines and manage multiple projects in a fast-paced environment
Other duties as requested by business need
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or related field required; Master's degree preferred
A minimum of 10 years of marketing experience, with at least 5 years in a leadership role
Cosmetics experience is an advantage, consumer products experience is a must
Direct Sales experience is an advantage, ecommerce and influencer experience is a must
Proven track record of developing and executing successful in-person, guerilla, ecommerce, digital-marketing campaigns
Experience managing SEO, SEM, Customer Acquisition strategies as well as fully versed on the latest social media marketing capabilities
Strong leadership and team management skills
Excellent communication, interpersonal, and presentation skills
Ability to think strategically, query and analyze data, and make data-driven decisions
Knowledge of marketing technologies and tools
Demonstrated ability to lead, develop, and retain high-performing marketing teams
Proven track record managing key performance indicators including ROI, ROAS, customer acquisition cost, customer lifetime value, and distributor retention rates
Experience setting and achieving measurable business objectives and holding teams accountable to results
Strong coaching and mentorship capabilities with a track record of developing marketing talent
Company
SeneGence International
SeneGence is founded on a vision of incredible opportunity, through healthy cosmetics, to allow women to be independent.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joni Rogers- Kante
Owner and Founder
Company data provided by crunchbase