Apply on Employer Site

MESO SCALE DIAGNOSTICS, LLC. · 2 days ago

Director, Digital Marketing

Rockville, MD

Full-time

Hybrid

Director/Executive

$151K/yr - $237K/yr

10+ years exp

Meso Scale Diagnostics, LLC. is seeking a Director of Digital Marketing to lead the strategy, execution, and optimization of digital channels for brand awareness and lead generation. The role involves overseeing various digital marketing initiatives and managing a team of specialists to drive engagement and pipeline growth.

Innovation ManagementManufacturingTest and Measurement

Responsibilities

Develop and own the company’s global digital marketing strategy to drive brand awareness, lead generation, and customer engagement

Lead execution across key digital channels: SEO/SEM, email marketing, paid social, programmatic display, and digital sponsorships

Oversee website strategy, user experience/interface (UX/UI) optimization, and content management in collaboration with product and content teams

Partner with product marketing and regional teams to build multi-touch digital campaigns aligned with target segments and funnel stages

Manage campaign development end-to-end: audience targeting, channel mix, creative direction, A/B testing, landing pages, calls to action

Drive marketing and sales qualifying leads (MQL and SQL) growth through effective funnel optimization and nurturing workflows

Own the digital marketing stack and its integration with Salesforce CRM and marketing automation platforms (e.g., Marketo, Pardot, HubSpot)

Define workflows and lead scoring models in coordination with Sales and Commercial Operations

Ensure best practices in email deliverability, GDPR compliance, and database hygiene

Lead website performance, including SEO, content architecture, and user journey optimization

Drive initiatives with clear KPIs: bounce rate, session duration, form conversion, exit paths

Manage web analytics and implement insight-driven changes

Define and report on KPIs and dashboards for all digital activities

Implement multi-touch attribution models and performance optimization strategies

Present actionable insights to marketing and executive leadership teams

Lead and grow a team of digital specialists

Manage digital marketing budget and ensure efficient allocation across channels

Evaluate and onboard new technologies, tools, and vendors to support growth

Qualification

Digital marketing strategySEO/SEMMarketing automationCRM integrationData-driven programsB2B marketing experienceLeadership skillsAnalytical skillsInterpersonal skillsCreative collaborationOrganizational skillsTime management

Required

Bachelor's degree in marketing, communications, or life sciences; MBA or MS preferred

A minimum of ten years of digital marketing experience in B2B life sciences, diagnostics, or biotech environments

A minimum of five years of management experience

Experience working with product marketing, content, and sales

Demonstrated success leading data-driven digital programs that drive pipeline and revenue

Proficiency with marketing automation (Marketo, Pardot, HubSpot), CRM (Salesforce), CMS (WordPress, Drupal), and analytics platforms

Deep understanding of SEO/SEM, retargeting, paid social (LinkedIn a must), and email marketing best practices

Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results

A professional presence and strong interpersonal skills for interacting in a courteous, timely, and diplomatic manner with all levels of employees as well as other parties/stakeholders involved with the company

Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities

Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships

Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving

Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables

Deep knowledge of modern B2B digital tactics and marketing technology infrastructure

Ability to manage campaign execution and performance analytics across multiple platforms

Strong analytical mindset and comfort with dashboards, attribution models, and performance KPIs

Ability to travel that can include overnight stays and working outside normal business hours as needed

Benefits

Medical, dental, and vision coverage

Prescription benefits

401(k) plan with company matching

Flexible spending accounts

Company-paid short- and long-term disability insurance

Group life and accidental death and dismemberment insurance

Paid vacation

Paid sick leave

Paid holidays

Paid parental leave

Employee assistance program

Fitness club membership contribution

Pet insurance

Identity theft protection

Home and auto insurance discounts

Optional supplemental life insurance

Company

MESO SCALE DIAGNOSTICS, LLC.

Glassdoor3.2

Founded in 1995, Meso Scale Discovery (MSD) is a global leader in the development, manufacture, and commercialization of innovative assays and instruments for the measurement of molecules in biological samples.

Founded in 1995

Rockville, Maryland, USA

1001-5000 employees