Newsela · 10 hours ago
Senior Demand Generation Marketing Manager
United States
Full-time
Remote
Senior Level
$115K/yr - $130K/yr
5+ years expNewsela is a company focused on providing real-world content for K-12 classrooms. They are seeking a Senior Demand Generation Marketing Manager to define and execute integrated demand strategies that generate qualified leads and opportunities, collaborating closely with various marketing and sales teams.
E-LearningEdTechEducation
Responsibilities
Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets
Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns
Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs)
Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
Run data-informed experiments to uplevel our campaigns
Partner with Product Marketing to implement engaging and effective messaging across campaign channels
Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
Implement lead nurturing programs to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales
Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders
Operate as a strategic partner to Sales and SDRs to maximize their impact on marketing sourced bookings
Qualification
Required
At least 5 years of B2B demand generation experience in a SaaS environment
Proven track record of being one part strategist, one part executor
Demonstrated understanding of the MarTech landscape
Ability to learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, AI, and event platforms)
Experience leveraging multiple digital channels including paid media to drive outcomes
Extremely data-driven and committed to experimenting to improve and optimize programs for success
Strong project management and entrepreneurial skills to work independently on complex projects
Strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
Meticulously organized with an ability to work and demonstrate grace under pressure
Comfortable with ambiguity and can move forward in this environment
Love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
Benefits
Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.
Pet insurance
Free access to the Calm app
Monthly tech stipend to support your WFH needs!
Parental leave
Fertility support
Adoption
401(k) plan, which includes a employer match
Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
Annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials
Company
Newsela
Newsela is an Ed-tech startup that takes content from trusted providers and turns it into learning materials.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$172.16MKey Investors
TCVKleiner PerkinsOwl Ventures
2021-02-25Series D· $100M
2019-03-13Series C· $50M
2017-02-01Series B
Leadership Team
Pep Carrera
Chief Executive Officer
Dan Cogan-Drew
Co-Founder and Chief Academic Officer
Recent News
Government Technology US
2026-01-24
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